CULTURE AND FESTIVALS OF

WEST BENGAL

CONSUMER BEHAVIOR

PRESENTED TO :-Prof:VINITA SRIVASTAVA

PRESENTED BY:GOUTAM CHOUDHARYSEC-APGDM BATCH(2013-15)

MAP OF WEST BENGAL

www.manudoomra.com

WEST BENGAL

• West Bengal (Bengali:  পশ্চি�মবঙ্গ Poshchim Bongo, is a state in eastern regions of India and is the nation's fourth most populous.

• The state has been classified as the seventh most populous subdivisions entity in the world.

• To its northeast lie the states of Assam and Sikkim and the country Bhutan.

• And to its southwest, the state of Orissa.

• To the west it borders the states of Jharkhand and Bihar,

• And to the northwest, Nepal.

CULTURE OF WEST BENGAL

West Bengal's culture is distinguished by its •Music & Dance•Drama & Theatre•Cuisine•Lifestyle and•Festivals. •Being the land of Bankim Chandra, Rabindranath and Aurobindo, West Bengal is said to be the birth place of Modern Indian literature.

MUSIC & DANCES

•Music and dances are integral parts of the Bengali culture. Bengalis (people of Bengal) are closely associated with Rabindra Sangeet, Rabindra Nritya Natya (songs and song-dance sequences composed by Tagore) and Nazrul Geeti (songs by Kazi Nazrul Islam).

•Folk dances and songs are also popular in the city.

DRAMA & THEATRE

• Drama and theatre is also an essential part of the Bengali culture. There are big and small theatre groups in various parts of the state featuring large outdoor stage plays.

CUISINE• Cuisine is an integral element of the culture of

WEST BENGAL.

• Bengalis are fond of Bhaat (rice) and Machher jhol (fish curry).

• Sweet accommodate a status of pridefulness and prestige for the Bengali such as sandesh, rosogolla, misti doi(sweet curd), etc.

STYLE OF SERVING BENGALI FOODS {ON BANANA LEAF}

LIFESTYLE• The culture of WEST BENGAL in every pulse of

it shows its exuberance(JOY) in the modus lifestyle.

• It is well maintained all over the place.

• Moreover the Bengali language boasts(pride) a rich literary heritage with a good tradition in folk literature.

FESTIVALS• Through out the world, WEST BENGAL is known for its

plethora (excess) of festivals.

• The culture of WEST BENGAL too is enriched by the festivals and also multiple rituals & rites associated with these festivals.

• The festivals of the state of WEST BENGAL are in fact characterized by joyous ceremonies , enthusiasm, paralleled with ample fun and celebration.

• The most important festivals of WEST BENGAL are :

1>DURGA PUJA

2> NABO BORSO

3>RATH YATRA

4> JANMASHTAMI

5> RAKHI\RAKSHABANDHAN

6> BHRATRI DWITIYA(BHAIYA DOOJ)

7> MUHARRUM

8> ID-UL-FITR

9> DIWALI

10>HOLI

11>SARASWATI PUJA

12> JAGADHATRI PUJO

In these occasion family members

wishing each other through gifts

GIRLS CELEBRATE DURGA PUJABY WISHING EACH OTHERE WITH ABIR,HERE ALSO REPRESENTTHEIR DRESSINF SENCE DURINGTHE PUJA.

• So it can be easily said that the culture of WEST BENGAL is symbolic concoction of modernity & tradition, richness & simplicity .

• Moreover musical melody, dancing ,culinary delights & exquisite lifestyle are what that make the culture of WEST BENGAL so rich & embellished.

CONCLUSION

VIDEO OF VARIOUS PANDALS IN DURGAPUJA

THANK YOU