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A quick presentation highlighting the steps in a content inventory and audit
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CS 101Inventory and Audit
Business Need
Re-design
New Brand
New Products/New Initiatives
New Laws/Regulations
Globalization/Localization
Usability issues
Define Review Standards
Align against brand guidelines and messaging architecture
-OR-
Benchmark against accepted best practices
Define Review Standards
Relevant. To the point. No blah blah about best in market, world-class, robust. Tell the readers what they want to know, right away.
Accurate. Be right, of course. Also Be sure that this particular piece of information is what the user expects to see in this particular place.
Informative. Tell readers as much as they need to know to fulfill their need. Not too much, but not too little, either.
Timely. Publish the content at the appropriate time; that means giving readers enough time to act on it. Then put the content on a review timetable to be checked periodically.
Engaging. Make readers care. Give readers a call to action. Avoid boring.
Standards-based. The content has to be structured and shaped in a way that it is able to integrate, converge, syndicate, meet accessibility standards, and be mobile-optimized.
http://intentionaldesign.ca/2011/09/28/content-that-raites/
Provide Estimates
How long is this going to take?
? Number of Pages
? Depth of Review
? Business Need
Select Inventory Software and Parameters
What tool shall I use?
SEO Tools (Google Analytics, Omniture, Screaming Frog)
Free Software (Integrity for Mac; Xenu for PC)
Manual
Get a print out from the development team
Inventory site
Sorting
Formatting
Organizing
Define Review Parameters
• Unique ID per page reviewed• Page title or topic• URL • Meta description• Page format (e.g., ASPX, HTML,
PDF)• Page Type (product description)
Optional categories:• Notable functionality/Issues• Page owner• Last updated• Page Rank• Visitor stats• Current template type
Conduct Audit
Synthesize
Bubble up patterns, problems, pain points, and perceptions
Shelly Bowen has called this the Magic Layer
Visualize
Turn your insights into charts, info-graphics, visualizations like the one below
THERE IS NOT A VISUALIZATION HERE – PLEASE WAKE UP
Summary and Recommendations
Highlight the key takeaways in a presentation, preferably in storytelling fashion