Cross MediaCross Media MarketingMarketing. Why youWhy you need it nowneed it now.

SHANE PARKERPIP PRINTING & MARKETING SERVICES

Consumers used to be peopleConsumers used to be people who consumed stuff. Now they

Thwant more. They want communication “their” way.communication their way.

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People are busier than ever:pMedia consumption habits have changedAttention span is less than 9 seconds

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Focus on the Individual

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Managing Your g gNew Role…

Traditional

Customer experience is the 

Media

pinteraction with a brand across every t h i t Tradigitaltouch point.

DigitalMedia

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More channelsMore channels…..Your contacts are available on an average of 7.2 channels

• Landline & Mobile Phone• Social Media (350 +)( )• Personal & Business Email• Online Forums (many)P l & B i Add• Personal & Business Address

• Outdoor Advertising• Google Ads Google Ads• TV• Radio

d h l land a whole lot more……………

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Social Media in the mix• There are currently over 1 billion Facebook

users. If Facebook were a country, it would b h ld’ d lbe the world’s 3rd largest.

• Over 175 million members in 200 countries

• A new member joins approximately every second

• Twitter usage up 700% in 2013− One in five (20%) Twitter tweets contains some type

of inquiry or information about a brand-related d t i (St d b h t tproduct or service.(Study by a research team at

Penn State University)

• YouTube views exceed 2 billion per day• YouTube views exceed 2 billion per day

2014 Marketingg

Hey anyone I know use ABC

Any pictures of their

Are their products or know use ABC 

Company?of their product? people 

trending?

Who works there?

Does their blog look like they are competent?

Let me see their widget in action.

“70% of the buying cycle is complete before buyers engage with you.”

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Real Time…at the Speed of Nowea e at t e pee

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Conclusions: It’s Time to Nurture Your Cross Media Strategy!

• The balance of power between b d ll h h d

Cross-Media Strategy!

buyer and seller has changed... Forever

• The economy, technological advancements, and cultural changesadvancements, and cultural changes will continue to drive cross-media

• Customer engagement and interactivity will be essential

• Campaigns need to communicate with customers and prospects through multiple channels

i i i d• Communications strategies need to create uniquely powerful opt-in preference driven databases to enhance future communicationsenhance future communications

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Thank youThank you.Any questions?Any questions?

Shane ParkerManaging Partnerg gshane@go2pip.com309-208-7307

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