NAME : S. JAYRESIDENCE : LEEDSCREATIVE SECTOR : MUSICIANOCCUPATION : DJGENRE : HOUSE & GARAGE

S. Jay comes at you with a fresh groovy flavour of House music heavily inspired by his upbringing… From his parents’ love of Northern Soul, RnB and Motown which meant that he was never too far away from the all-time classics, to the excellent variety in the nightlife of the City of Leeds.

Fast forward to 2015; armed with a complete understanding of the flexibilities in the House music genre due to countless hours and late night sessions in the studio….the alias S. Jay was born. The year ended with S. Jay beating off more than 600 applicants to win 1st prize in the Groove Armada & Brodanse Beatport remix competition. Also recently starting his own label – Domino Effects Records with studio partner Nick Ostertag.

Social Media : S. Jay

Likes: 2,830

Likes: 6,189

Likes: 673

: Pro’s

- Viewed by a wider audience

- Words of mouth- Free of charge

: Con’s

- Consumers Illegally downloading

Purchasing : Where can his music be bought?

Traxsource

Beatport Pro

iTunes

S. JAYDIGITAL SALES- S. Jay sells his music

for $1.99 on Traxsource

- S. Jay sells his products on Beatport for £1.12 and £1.30

- S. Jay sells his music on iTunes for $0.99

RESEARCH : 95% Have mobile device

AGES : Born between early 1980s and early 2000s

SOCIAL MEDIA : 80% Log check social media everyday

GENERATING A RESPONSE : The medium of communication that Generation Y adults favour is e-mail

Followers/Customers : Young Generation Y

http://www.generationy.com/facts/ (2015)

Generation Y: What initiates a response?

48%

Watch Videos, Listen to Sounds

56%

Direct Messaging.

49%

Like to Share Photos

40%

Share Information

SMARTOBJECTIVES

Increase Social Media Presence

- Increase Twitter followers by 20,000 in 6 month time frame of marketing plan

- Increase Facebook likes by 18,000 in 6 month time frame of marketing plan

- Increase Soundcloud followers by 5000 in 6 month time frame of marketing plan

Increase Sales, Reduce Illegal Downloads

- Decrease illegal downloads of his music by 10% in 6 month time frame of marketing plan

- Increase sales of S. Jay music by 10% through the offering of discounts on his music

Objectives : Increase Social Media Presence

Social Media Campaign- As 49% of target segment like to share photos, send your photos to the official S.Jay social media accounts that

you have downloaded the S. Jay app. Receive personal message from S. Jay with a thank you and discount code for his tracks on Beatport and Traxsource (56% respond to direct messaging).

- 48% like to watch videos and listen to sound, S. Jay will now broadcast all his performances through Periscope .

S. JaySOCIAL MEDIA OPTIMISATION

• Increase Twitter followers by 20,000 from start to finish of marketing campaign

• Increase Facebook likes by 18,000 from start to finish of marketing campaign

• Increase Soundcloud followers by 5000 from start to finish of marketing campaign

Social Media Objectives

10

CHANGE WITH YOUR IMAGE

CHANGE WITH YOUR IMAGE

CHANGE WITH YOUR IMAGE

CHANGE WITH YOUR IMAGE

✓ WIN FREE TICKETS TO EVENTS S. JAY IS PERFORMING

✓ SCAN QR CODE ON EMAIL ADVERTS

✓ DJ TIPS FROM S. JAY HIMSELF

✓ LINKS TO PURCHASE HIS MUSIC

✓ INFORMATION ON UPCOMING PERFORMANCES

✓ INFORMATION ON HIS PERSONAL PROFILE

Creative : Mobile Application

Creative : Mobile Application Logo

Creative : Email Newsletter Concept

(Mobile Friendly)

Increasing Scope : Performing at Outbreak Festival

PR : MixMag

MixMag Justification

Target Audience

16 to 24 dedicated clubbers, Av.23 yrs

Profile

With its 20th anniversary this year, Mixmag continues to be the authority on all genres of dance music (from hip-hop to trance) and the hedonistic lifestyle that surrounds it

Circulation

50,000

S. Jay Cleary joins Outbreak Festival Line up!

S. Jay Cleary joins Outbreak Festival Line up!

Brad Net (2015)

PR : MixMag Interview Screenshot

Promotion : Social Media

17

Measure at the end of every month how many followers have increased on social media

OBJECTIVES REACHED?

Evaluate on the weeks proceeding S. Jay new releases whether or not sales have increased

CONSTANT EVALUATION

Evaluation : Objectives