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Siddarth Kengadaran@s1dd4rth
Creating & Capturing Value in a Digital Economy.
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Acquisition Behaviour Conversion
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Primary “Views” for Businesses on Google
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Google Search
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Google Maps
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Google +
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Google Search
Organic search result
* You cannot specifically tell Google what to display but simply make “suggestions” through proper SEO.
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Side panel/stack
* You have the ability to update a majority of this data with Google through the Google My Business platform discussed later. It displays photos, general business information, and reviews.
Google Search
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Ads Section
* These are the URL results denoted with a green Ad icon. They are powered by Google AdWords and require a separate Ad campaign.
Google Search
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*AdWords, Insights, Google+, Maps and Search are all closely tied into My Business.
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https://www.google.co.in/business/
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Search Ads*Pay when people click to visit your website or call your business.
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Display Ads
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Display Ads - Text
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Display Ads - Gmail
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Display Ads - Banner
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Display Ads - App
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Video Ads*Video ads are shown only to the people you want and you only pay when they watch.
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App Ads
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https://digitalunlocked.withgoogle.com
https://www.thinkwithgoogle.com
Thank you!
Siddarth Kengadaran@s1dd4rth
siddarth.design
