Embed Size (px)
DESCRIPTION
Sign up for your free account: http://www2.textbroker.com/home As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers. Breaking through the noise is hard work. In this webinar, VP of Global Marketing at Textbroker, Jennifer Beaupre, will guide attendees through the steps they need to take to build a content marketing strategy that resonates with potential customers. The webinar will cover how to build customer personas, identify what content to develop, and how to expand the reach of your content. What you will learn This intermediate-to-advanced webinar will teach attendees: The latest trends in content marketing How to break through the noise and let your message be heard Why your content should match buyer personas What content resonates with potential customers How to expand the reach of your content beyond your own network Who should attend Marketing directors, marketing VP's, copywriters, e-commerce websites, content managers, website owners, business owners, Textbroker authors, Textbroker clients, and anybody eager to learn more about content marketing.
Citation preview
Breaking through the noise to reach your audience
http://www2.textbroker.com/home
CONTENT MARKETING STRATEGY
July 14, 2014 | 10am PDTtextbroker.com
PAGE 1 Jennifer Beaupre / Content Marketing Strategy
VP of Global MarketingJennifer Beaupre
PAGE 2 Jennifer Beaupre / Content Marketing Strategy
PAGE 3
AGENDA The latest trends in content marketing How to break through the noise and let your message be heard Why your content should match buyer personas What content resonates with potential customers How to expand the reach of your content beyond your own network
Jennifer Beaupre / Content Marketing Strategy
INTRODUCTION
PAGE 4 Jennifer Beaupre / Content Marketing Strategy
LATEST TRENDS IN CONTENT MARKETING
PAGE 5 Jennifer Beaupre / Content Marketing Strategy
PAGE 6
CONTENT MARKETING TRENDSWhat’s happening in 2014?
92% of marketers are using content marketing 58% of B2B & 60% of B2C marketers plan to boost budget Content-specific jobs are being created Internet sales are moving heavily towards mobile Smart SEO strategies mean no more gaming the system The competition for content quality has intensified
Jennifer Beaupre / Content Marketing Strategy
PAGE 7
CONTENT MARKETING TRENDSWhat does this mean for brands?
Think like a journalist and stay on top of trends Responsive mobile website is a must have Content must stand out. Links will be earned Highly targeted content is expected from web users Brands must be storytellers and answer “why”?
Jennifer Beaupre / Content Marketing Strategy
MATCHING CONTENT TO BUYER PERSONAS
PAGE 8 Jennifer Beaupre / Content Marketing Strategy
PAGE 9
WHY PERSONALIZED CONTENT?
Jennifer Beaupre / Content Marketing Strategy
Because the web is personalized to you
Ads personalized to your history Social media personalized to your likes and interest Content personalized to your needs
Jennifer Beaupre / Content Marketing StrategyPAGE 10
CONTENT FUNNEL
Education – Brand Awareness
Qualification – Case Studies
Purchase – Product Info
80%
15%
5%
WHAT CONTENT RESONATES WITH MY
CUSTOMERS?
PAGE 11 Jennifer Beaupre / Content Marketing Strategy
Jennifer Beaupre / Content Marketing StrategyPAGE 12
Research & TestingBACK TO BASICS
Research keyword trends for your industry Which blog posts have the most views and shares? Popular topics at industry conferences Social signals: what types of content are shared in your network? Analytics: what content types are yielding the most clicks, impressions, views, and conversions?
Jennifer Beaupre / Content Marketing StrategyPAGE 13
Becoming the go-to resourceNEW & SUBSTANTIAL
Stand out from the crowd by being the go-to resource Build trust by staying up to date with industry news Deep dives: put time and effort into your content Be a storyteller Test to see which content your audience likes best Realize that you are the expert of your business
Jennifer Beaupre / Content Marketing StrategyPAGE 14
How does everything fit together?THE CONTENT PUZZLE
Create content on the same subject in various forms Link pieces of content together Repurpose content Consistent content across all platforms
EXPANDING YOUR CONTENT’S REACH
PAGE 15 Jennifer Beaupre / Content Marketing Strategy
PAGE 16
CONTENT SEEDING Spread your content across multiple networks Influencer targeting Groups & forums Journalists Recommendation + shares = viral content
Jennifer Beaupre / Content Marketing Strategy
PAGE 17
EMAIL MARKETING Content is great fodder for newsletters Buyer persona-based content fits into lead nurturing Collateral for sales people – conversation starter
Jennifer Beaupre / Content Marketing Strategy
CONTENT MARKETING WITH TEXTBROKER
PAGE 18 Jennifer Beaupre / Content Marketing Strategy
PAGE 19
HIGH QUALITY CONTENTWhat Textbroker can do for you...
Unique content relating to your targeted keywords Headlines, structure, and links boost SEO Enduring content to build your keyword backing Part of overall content marketing strategy
Jennifer Beaupre / Content Marketing Strategy
PAGE 20
TEXTBROKER CLIENTS Request text-based content geared toward keywords Give authors suggestions and topics for articles Follow proven keyword formula Fresh, well written content Database of thousands of authors
Above all, improve search engine rank for your keywords!
Jennifer Beaupre / Content Marketing Strategy
PAGE 21
TEXTBROKER AUTHORS Writers are paid and graded by writing quality & client feedback Writing resources available for improvement Easy to follow client proposals Focus on topics you want to write about Write when you want, as much as you want
Help clients improve their keyword rankings!
Jennifer Beaupre / Content Marketing Strategy
PAGE 22
NEXT STEPS Apply buyer personas to your content strategy Measure what’s working and what’s not Find out what your customers want to know Break through the noise
Think like a journalist. Get the results of a marketer
Jennifer Beaupre / Content Marketing Strategy
Thank you!http://www2.textbroker.com/home
Get Your Free Account Here
QUESTIONS?
Jennifer BeaupreVP of Global Marketing
PAGE 23 Jennifer Beaupre / Content Marketing Strategy
![[e-Book] Creating a Customer-Focused Marketing Technology Strategy](https://img.dokumen.tips/doc/110x75/55aa688f1a28abf2758b4789/e-book-creating-a-customer-focused-marketing-technology-strategy.jpg)
