Upload
harald-tschuggnall
View
28
Download
1
Embed Size (px)
Citation preview
Costs, Benefits, Time Horizon and Goals
www.omt365.com
Link building as a permanent marke2ng strategy
Link building as a supplement to other marke2ng channels
omt365.comonline marketing training
Link building – Costs
www.omt365.com
Costs depend on the objec2ves and the compe22ve environment; the budget has to be calculated individual
Budget depends on how contested the current market is
omt365.comonline marketing training
Link Building -‐ Benefits
www.omt365.com
be=er posi2ons in search results
long-‐term strengthening of online presence /
branding
sustainable increase in sales
omt365.comonline marketing training
Link Building – Time Horizon
www.omt365.com
Success -‐ be=er posi2ons in search results are visible only aAer a few months
ConCnuous link building is necessary to keep up with the compe22on in the long term
omt365.comonline marketing training
Link Building – Goals
www.omt365.com
Set realis2c goals
• Placement on the first page of Google
• Set up realistic, meaningful and objective groups oriented keywords / keyword combinations
• Set up a realistic time horizon
omt365.comonline marketing training
You want to know more about this Topic?
omt365.comonline marketing training
www.omt365.com
JOIN OVER 6300 SUCCESSFUL STUDENTS WHO HAVE ALREADY TAKEN THIS SEO COURSE! Use Coupon Code: SlideShareS011549 Or click the Link below to get a 90% DISCOUNT (you SAVE $448)!! h=p://www.omt365.com/udemy-‐special-‐offer-‐slideshare