Content Marketing Services for Your Business: Content Optimization

CONTENT MARKETING SERVICES FOR YOUR BUSINESS: CONTENT OPTIMIZATION

Of all the content marketing services you need, optimization is the real key to driving more traffic. And that job is best left to the SEO experts.

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CONTENT MARKETING SERVICESWhen we say “content marketing services,” we don't necessarily mean you have to go out and hire a digital marketing agency.

This is Part 2 of a three-part series designed to offer content marketing tips that will help you do it yourself or know what questions to ask as you look for the perfect internet marketing company to assist your efforts.

We hope you find it useful.


CONTENT MARKETING SERVICES

In Part 1 we talked about content marketing strategy and where to get good content creation and blog post ideas.

Today let’s look at content optimization.

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You’re being paid not only to get more traffic on your company’s website but also to get the right traffic.

We hear a lot of talk in online marketing circles about optimization — and for good reason.



If you don't optimize your content who knows what your online audience will look like — if you have an audience at all.


CONTENT MARKETING SERVICESOf all the content marketing services you need, search engine optimization is the real key to driving more traffic.

And that job is best left to the SEO experts.

Why? Because if you don't do it well the right people may never find your website.



If the key to driving more traffic is good SEO then what’s the key to good SEO? That would be relevant and meaningful content —and the cornerstone is your blog.


WHAT’S SO GREAT ABOUT A BLOG?You’re not likely to find anyone out there who has written a blog post that thinks blogging is easy. It’s not.

As content marketing services go, however, it is one of the best ways to get more traffic to your website.


WHAT’S SO GREAT ABOUT A BLOG?And that’s the first step toward more (and better!) leads and, eventually, sales.

When optimized properly, that is. Otherwise, you’re dumping time, effort and money into a black hole.

What else does blogging do for you? Plenty.


WHAT’S SO GREAT ABOUT A BLOG?Blogging can help in so many ways:

• It presents you as an expert.

• It creates more pages and new content on your site, both of which the search engines love.

• It creates a way to get more inbound links, also loved by the search engines.


WHAT’S SO GREAT ABOUT A BLOG?A blog is a “must have” for any website, but you have other content out there, too.

And all of it needs to be optimized.


SEO IS A LONG GAME NOWDon’t expect quick wins: SEO is a long game now.

Links. Keywords. Page 1 rank. Back in the day these were the things you thought about most when optimizing your web site.

Don’t get us wrong. You still have to think about those things, but they shouldn’t be your main or only focus.


SEO IS A LONG GAME NOWNow more than ever you need to present relevant content.

The search engines have gotten much better at reading between the lines, so if your content is relevant and presented in a coherent way you don’t need to worry so much about using exact keywords.

Google knows what you’re talking about and will present your content as an option for people who have shown an interest in it.


SEO IS A LONG GAME NOWIf you consistently provide a tangible benefit to the visitors to your website, they will come.

Or, more precisely, Google will send them.

The key is to be consistent over the long haul.


7 THINGS TO CONSIDER WHEN OPTIMIZING CONTENT

• Create unique and relevant content.

• Think about “keywords” and “link building” in a new light.

• Understand your intended audience.

• Don’t add content just to add more content.


7 THINGS TO CONSIDER WHEN OPTIMIZING CONTENT

• Test your pages in different browsers before publishing.

• Make sure you optimize your site for mobile.

• Tie your content to a Google+ profile. (Create a profile if you don’t have one yet!)


JUST DO ITTHE MORE THINGS CHANGE …

The bottom line with optimization is that Google (and the other search engines) wants the same thing today that it has always wanted: a great experience for its users.

And the best way for Google to provide that is with links to relevant content … your relevant content!