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Content Marketing for Events:
5 Steps for Building a High-Impact Strategy
Vasil Azarov @vasilazarovGlobal Director
Startup Socials
Agenda
• Content Marketing Strategy vs Social Media Strategy• Why use Content Marketing for Events?• Step 1: Build a content creating community • Step 2: Create high-impact content and amplify it
with email and social• Step 3: Generate the buzz and reward your brand
advocates• Step 4: Focus on conversions• Step 5: Post-event: re-purpose and re-package
About Me
• Entrepreneur and digital marketer
• Produced 200+ in-person and virtual events
• Co-founder of Startup Marketing and Startup Sales Conferences
Content Marketing Defined
Content marketing is a marketing technique of creating and distributing
valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving
profitable customer action.- Joe Pulizzi, Content Marketing Institute
Content Marketing Defined
valuable relevant
consistent clearly defined audience
driving profitable customer action
Content Marketing Strategy vs Social Media Strategy
Not Twins
Content Marketing Strategy vs Social Media Strategy
Brothers: older and younger
Why use Content Marketing for Events?
One Goal
Why use Content Marketing for Events?
• Value-Based Selling• Empower your Attendees• Create Unique Experience• Become a Thought Leader• Generate New leads and Sales
Step 1: Key Players
Know Your Attendees
Step 1: Key Players
Leverage Your Speakers
Step 1: Key Players
Establish smart partnerships
Step 1: Key Players
Establish smart partnerships
Step 2: Create high-impact content
Explainer Video + Facebook Promoted Post
Step 2: Create high-impact content
Relevant Speaker + Facebook Ads
Step 2: Create high-impact content
Newsletter + Webinar (speaker/partner)
Step 2: Create high-impact content
Blog Post + Newsletter + Social
Step 2: Create high-impact content
Blog Post + Newsletter + Social
Step 3: Generate Buzz
Leverage your existing attendees
Step 3: Generate the buzz
Connect on personal
level
Step 3: Reward you brand advocates
Step 4: Focus on Conversions
Step 5: Re-purpose/Re-package
Step 5: Re-purpose/Re-package
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www. startupsalesconf.com
THANK YOU!
www. startupsocials.com