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You’ve heard that brands are becoming publishers, but what does that really mean, and how does a brand do it effectively? Mindy Withrow, Content Strategist, explains why developing self-service content that helps–not hypes–and getting to the “why” of your brand are key opportunities for content marketers. www.hansoninc.com/summit
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HAVE CONVERSATIONS CONTENT MARKETING
MINDY WITHROW CONTENT STRATEGIST
STEVE DWYER CONNECTION STRATEGIST
CONTENT MARKETING
CONTENT MARKETING
Content marketing is a method of building an audience
via self-service information
BRANDS ARE BECOMING PUBLISHERS
BRANDS ARE BECOMING PUBLISHERS
CONTENT
CONTENT MARKETING
The best contenthelps, not hypes.
CONTENT MARKETING
CONTENT MARKETING
The WHY of your brand.
THE WHY OF YOUR BRAND
stories brandmission and core values
CONTENT
THE WHY OF YOUR BRAND
CONTENT
CONTENT
THE WHY OF YOUR BRAND
CONTENT
THE WHY OF YOUR BRAND
CONTENT
THE WHY OF YOUR BRAND
CONTENT MARKETING STRATEGY
• Find your WHY
• Think like a publisher
• Help your audience, not hype
CONTENT
SPONSORED CONTENT
SPONSORED CONTENT
• Advertising designed to look and feel like editorial content
• Marketers are projected to spend $1.9 billion on sponsored content this year, up 22% from last year
• Still lots of ethical considerations
CONTENT
• Yes, it’s still relevant, especially for B2B
• Think mobile-friendly
• Supports other content platforms– Welcome letters– Promotional campaigns– Newsletters– Reactivation/revisit reminders
CONTENT
See more at
HANSONINC.COM/SUMMIT
