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Content Innovation

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• SAP turns learning about a

technology and solution into

a scenario based game that

is centered around business

needs/situations

MODEL

• Tees up the challenge –

makes it seam ‘real’

• Good collaboration tool for IT

to work with various LOBs

MODEL

• Can also be persona-based

MODEL

• Read More opens modal

window with more detailed

info

• Additional Info outlines

dependencies/other

requirements for success

LEARNINGS

• Breaks down

complex info into

short components

• Can cover a lot of

ground

• Interactive,

engaging

• Scalable

• Shareable

MODEL

Exec Perspectives:

Frames key

questions on

Cloud in context

of role – C-suite,

LOB, TDM

• For CIO –

revolves around

business

growth, security

and innovation

• Good model of simple

calculator with related

resources and third-party

content that compares to

competitors

MODEL Sponsored by

IBM serves up multiple

reasons to make the

business case from a

holistic perspective