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My goal in this presentation is to give you all two things: a general timeline for putting together a content strategy, and a set of key templates to help you stay on track of your publishing timeline.
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Building Better Government withDigital strategy
Photo credit: St. Paul District, U.S. Army Corps of Engineers
CONTENTCOUNTDOWN
How to create a winning digital strategy | Jenna Covey
An Idea is Born
12:00 – 1:00
• Identify all content to develop
• Assign tasks
• Work backwards from your project due date
Style
1:00 - 3:00
• Keep style consistent
Content Production
3:00 – 7:00
• Production always takes longer than you think – so allot extra time for unexpected hiccups
Build Relationships
7:00 – 9:00
Identify Key Stakeholders
Make real connections
with key communicators
C.O.P.E.
9:00 – 11:00
Create Once, Publish Everywhere
Analysis
11:00 - 12:00
Create a plan
Style
Produce Content
Build Relationships
COPE
Analysis
Put it together
