Embed Size (px)
Citation preview
Consumer Marketing Automation
Graeme Chard, Sailthru
#DRI2014MA
CONSUMER MARKETING
AUTOMATION
GRAEME CHARD | EMEA SALES DIRECTOR
© 2015 Sailthru, Inc. All Rights Reserved
CONSUMER MARKETING
AUTOMATION
THE NEXT HORIZON
© 2015 Sailthru, Inc. All Rights Reserved
REALTIME CONSUMER MARKETING AUTOMATION
MOBILE
SOCIAL
ACROSS ALL CHANNELS
APP
DESKTOP
© 2015 Sailthru, Inc. All Rights Reserved
© 2015 Sailthru, Inc. All Rights Reserved
PERSPECTIVE THE ALWAYS ADDRESSABLE CONSUMER
© 2015 Sailthru, Inc. All Rights Reserved
MULTIPLE DEVICES Own and personally use at least three connected devices
FREQUENT ACCESS Go online multiple times a day
MULTIPLE LOCATIONS Go online from multiple physical locations, including at least one “one the go”
MEET THE ALWAYS ADDRESSABLE CONSUMER
© 2015 Sailthru, Inc. All Rights Reserved
MULTIPLE DEVICES Own and personally use at least three connected devices
FREQUENT ACCESS Go online multiple times a day
MULTIPLE LOCATIONS Go online from multiple physical locations, including at least one “one the go”
2 OUT OF 3 UNDER 45s ARE ALWAYS ADDRESSABLE CONSUMER
© 2015 Sailthru, Inc. All Rights Reserved
ALWAYS ADDRESSABLE CONSUMERS LEAVE A DIGITAL FOOTPRINT
© 2015 Sailthru, Inc. All Rights Reserved
ALWAYS ADDRESSABLE CONSUMERS CHOOSE THEIR JOURNEY WITH BRANDS
WAKE UP SLEEP
© 2015 Sailthru, Inc. All Rights Reserved
NEW HORIZON REALTIME DATA
CONSUMER CENTRIC CAMPAIGNS PREDICTIVE INTELLIGENCE
© 2015 Sailthru, Inc. All Rights Reserved
TRADITIONAL APPROACH ETL | FIXED DATA MODEL | DAILY FEEDS
© 2015 Sailthru, Inc. All Rights Reserved
Single
Customer View
daily
© 2015 Sailthru, Inc. All Rights Reserved
SAILTHRU ECOMMERCE/CMS
PURCHASES
INVENTORY
RETURNS
PRODUCT
WEBSITE/SOCIAL
INTERESTS
SEARCHES
LOCATIONS
BASKETS
DEVICES
MARKETING CHANNELS
EMAIL PUSH NOTIFICATION SMS DESKTOP/MOBILE RECOMMENDATIONS
CONTENT
realtime realtime
realtime
NEW HORIZON APIs | FLEXIBLE DATA MODEL | INSTANT
© 2015 Sailthru, Inc. All Rights Reserved
TRADITIONAL CAMPAIGN CENTRIC | SLOW MOVING | ONE SIZE
© 2015 Sailthru, Inc. All Rights Reserved
NEW HORIZON CONSUMER CENTRIC | AGILE | 1:1 PERSONAL
© 2015 Sailthru, Inc. All Rights Reserved
PRODUCTS & PROMOTIONS CONTENT
EMAIL | PUSH NOTIFICATION | DESKTOP | MOBILE
NEW HORIZON CONSUMER CENTRIC | AGILE | 1:1 PERSONAL
© 2015 Sailthru, Inc. All Rights Reserved
TRADITIONAL DATA SCIENTISTS ANALYSE | MARKETERS MARKET
© 2015 Sailthru, Inc. All Rights Reserved
OPTOUT_24 = 0.125 VISIT_24 = 0.751
PURCHASE_24 = 0.571
NEW HORIZON AUTOMATED PREDICTIVE INDICATORS
© 2015 Sailthru, Inc. All Rights Reserved
Sailthru’s technology understands what our readers respond to and serves them more of the same content. It’s gotten so accurate at this point that my mom, who is a Business Insider subscriber, actually thinks I select the stories for her personally. Breton Fischetti Manager of Business and Audience Development
60% INCREASE IN EMAIL CLICK THRU RATES
52% OF SITE RECIRCULATION TRAFFIC FROM SAILTHRU
© 2015 Sailthru, Inc. All Rights Reserved
21.1% Lift IN PURCHASE CONVERSION
2.3% Lift IN AOV
© 2015 Sailthru, Inc. All Rights Reserved
