Adoption is an individual’s decision

to become a regular user of a product

and is followed by the consumer-loyalty process.

The consumer adoption process is the mental steps through which an individual passes

from first hearing about the innovation to final adoption.

The various stages are…

1. Awareness

2. Interest

3. Evaluation

4. Trial

5. adoption

Factors influencing the

adoption process

Whenever there is a new product made available in the market,

different sections of the society react very differently.

These sections are defined by the adopters’ value orientations and motives for adopting or resisting

the product.

The sections are…

Number of adopters

Time

Characteristics of innovation

Five characteristics influence an innovation’s rate of adoption…

Relative advantage – How much better?

Compatibility – Is it for me?

Complexity – Will I be able to use it?

Divisibility – Can I try it first?

Communicability – Are the results visible?

Organizations’ readiness

to adopt innovations

Whether or not an organization will adopt a given innovation depends on variables like income, size, profits, pressure to change, education level, age, sophistication.

CREDITS

• http://www.rgbstock.com

• http://www.gratisography.com

• http://pixabay.com

• http://www.fontsquirrel.com

• http://www.dafont.com

• http://www.awwwards.com

Created by Sonal Choudhary , IIT BHU , during an

internship by Prof. Sameer Mathur , IIM Lucknow. www.IIMInternship.com