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Halfmoon YogaHalfmoon Yoga
B•B•Q
Campaigns That Drive Action: Newsletters & Announcements
Featuring email and social engagement.
© 2014
Constant Contact® Authorized Local Expert
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Rebecca Ruck
facebook.com/mobloggy
@rebeccaruck @mobloggy
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Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events& Registrations
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
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Agenda
What are campaigns, newsletters?
Email + Social: you have to use both!
Next Steps
Campaigns & Newsletters | Email | Email + Social | Next Steps
pull response
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Campaigns & Newsletters
What is acampaign?
push content
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Campaigns & Newsletters
Different types of newsletters
Newsletters
Keep your audience in-the-know Card or announcement
WOW!
Custom code email
101001
Business letter
Press release
Campaigns & Newsletters | Email | Email + Social | What’s Next?
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What you know that they don’t
What you have access to that they don’t
“Original” isn’t required… just be interesting and relevant
What do I write about?
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A picture is worth...
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A picture is worth...
Pictures get 47% more click-through activity than content without images, but…
…don’t over-rely on images!
Be sure to use text labels in case images aren’t displayed by the recipient’s mail program.
Don’t use images of your content.
Remember: your content is viewed on mobile devices…
A picture is worth...
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Use images carefully!
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Got pics?Some channels thrive on visuals
Speaker Name HereYour Company Name
• Your Title Here
• Constant Contact Authorized Local Expert
Web URL
Twitter or Facebook
Email Address
YOUR
PHOTO
HERE
YOR
LOGO HERE
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Repurpose & Reuse
Who is it “from?”
What’s the “subject?”
When do you send your communication?
Now, later or neverThree little words that rule your world
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Who is it from?Winning the battle of priorities
CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”
How will you be most recognizable?
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Look greatBrand consistency
Subject lineWinning the battle of priorities
SECONDS WORDS TODAY
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Winning the battle of priorities
Tomorrow: Need 3 Hammers –Can You Help?
Joe’s Pet Store Newsletter
ALERT: Help your dog beat the heat!
Children’s ClassesStill time! Openings available for children’s classes.
March Newsletter
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Monthly is most common
Ask yourself: “When are my readers likely to take the action I want?”
When to send
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Find your best day
Send your e-mail, watch for best response
Select 3 days in the week to test
Divide your list into3 groups of people
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2
3
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Find your best time
Select 3 times on the day with the best results
Use same 3 groups of people
Send email at 3 different times of day, note time with best results
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2
3
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When to send or postDo not be romanced by a high open rate –
measure actions!
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67% don’t see images by default
Text links get more clicks than buttons
Place your logo left or center in email
Include company name in text
Practical advice
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Key action must be above scroll line
Do not give too many choices
Make all images clickable (and with text labels)
Practical advice
(and on your mobile device)Test it on yourself!
Campaigns & Newsletters | Email | Email + Social | Next Steps
Email + Social
It influences decisions
74%Rely on social networks to guide purchase decisionssource: Fedelta
55%Share purchases on social networkssource: Fedelta
68%Learn more about a charity if they see a friend posting about it source: MDG Advertising
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Email + Social
Email & SocialYou have to use both
Drive traffic back to your list, email, etc...
Amplify your email
Campaigns & Newsletters | Email | Email + Social | Next Steps
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Next Steps
Tools to expand your reachSimple Share tool
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Next Steps
Tools to expand your reachSocial media buttons
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At register
With the check at end of the meal
On registration forms
Next Steps
Tools to expand your reachOffline
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Web sign-up tool(app for website, Facebook, etc)
Next Steps
Tools to expand your listOnline
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Next Steps
Tools to expand your list
Text to Join™ from Constant Contact
TXT
Scan to Join™from Constant Contact
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Next Steps
Tools to expand your list
Apps
Q&ATry Toolkit for FREE and receive our show extras!60 days of Toolkit, Free, No Stings AttachedFree custom email design$50 Gift Certificate to Staples®
Rebecca RuckMobloggy®
YOUR
PHOTO
HERE
YOUR
LOGO
HERE
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