Expand Your Online Reach maximizedigitalmedia.c om Start with Why: Social Media Mindset for Professionals By Chrissanne Long Maximize Digital Media and Lakeland Business Leaders ld.co/startwithwhy
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
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1. Expand Your Online Reach maximizedigitalmedia.com Social
Media Mindset for Professionals By Chrissanne Long Maximize Digital
Media and Lakeland Business Leaders lkld.co/startwithwhy
2. Expand Your Online Reach maximizedigitalmedia.com Started
Marketing System Blueprints, LLC in 2009 with Partner Craig Hosking
Merged with Maximize Social Media and Rebranded as Maximize Digital
Media in 2014 Chrissanne has a Masters Degree in Internet Marketing
from Full Sail University and Craig has experience in online
marketing for investment Real Estate Initial business model was
servicing non-local businesses with Search Engine Optimization
(SEO) and Social Media Marketing, but when we discovered our own
WHY, we shifted our focus to meet the needs of our community. Our
WHY: To empower and equip our clients with the tools and knowledge
they need to succeed online. Small businesses are the backbone of
our community. We saw the opportunity to make a difference and
transitioned our focus to local, small business who were struggling
in the down economy and in need of new marketing strategies. Our
passion to help small business also led us to create...
lkld.co/startwithwhy
3. Expand Your Online Reach maximizedigitalmedia.com A FREE
Facebook Group for Lakeland Professionals, currently representing
1,500 REAL, People in the Lakeland area! We are about connections:
Real, authentic relationships. We are about answers: Local
solutions to meet local demand. We are about community: Supporting
the people of Lakeland. Join @ https://fb.com/groups/GoLBL/
lkld.co/startwithwhy
4. Expand Your Online Reach maximizedigitalmedia.com Do you
like to feel marketed to? Do you like commercials? Do you like
closing deals? Do you like building relationships?
lkld.co/startwithwhy
5. Expand Your Online Reach maximizedigitalmedia.com The more
it changes, the more it is the same thing. - Jean-Baptiste Alphonse
Karr lkld.co/startwithwhy
6. Expand Your Online Reach maximizedigitalmedia.com How much
business gets closed as a result of relationships built on the golf
course? How often do business owners, CEOs and bank presidents
consider the ROI of the golf course and this traditional networking
practice of relationship building? lkld.co/startwithwhy
7. Expand Your Online Reach maximizedigitalmedia.com Advantages
of playing golf in business: Find things in common Learn what a
prospect cares about Break down barriers Discover character traits
of the person (to decide if you want to do business with them) Get
to know people on a personal level lkld.co/startwithwhy
8. Expand Your Online Reach maximizedigitalmedia.com Nietsche
died in 1900 lkld.co/startwithwhy
9. Expand Your Online Reach maximizedigitalmedia.com
http://lkld.co/hoosiers
10. Expand Your Online Reach maximizedigitalmedia.com Simon
Sinek - Start With Why: How Great Leaders Inspire Everyone to Take
Action We follow those who lead, not for them, but for ourselves.
And it's those who start with "why" that have the ability to
inspire those around them or find others who inspire them. --Simon
Sinek Ask yourself: Why am I in business? Why does my business
exist? lkld.co/startwithwhy
11. Expand Your Online Reach maximizedigitalmedia.com Your WHY
is not the same as what you seek as a result. You want to have
2,000 fans or followers You want to become famous or rich You want
to grow your business Your WHY is what drives you and propels you
and makes you discover HOW to do WHAT you do.
lkld.co/startwithwhy
12. Expand Your Online Reach maximizedigitalmedia.com Why Cash
Mobs in Lakeland? Raise awareness for local businesses in the
community Generate a social media buzz for the Lakeland small
business owners/community Why Lakeland Business Leaders? Facilitate
and illustrate for small businesses the power of social media
Create a platform to give local businesses a way to connect Other
Examples? lkld.co/startwithwhy
13. Expand Your Online Reach maximizedigitalmedia.com
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14. Expand Your Online Reach maximizedigitalmedia.com
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15. Expand Your Online Reach maximizedigitalmedia.com
lkld.co/startwithwhy John Howard CEO Coach TEC Savvy CEO
16. Expand Your Online Reach maximizedigitalmedia.com Have a
Facebook account? Have 2 Facebook accounts? Have a LinkedIn
account? Have a Twitter account? Have a Google+ account? Have a
Pinterest account? Have an Instagram account? Have other Social
accounts? lkld.co/startwithwhy
17. Expand Your Online Reach maximizedigitalmedia.com
18. Expand Your Online Reach maximizedigitalmedia.com Everyone
says I should!!! I need to keep up with my ______ friends I like to
play Farmville Its fun to see what everyone else is doing My
grandkids I dont know!?! Its part of my marketing plan
lkld.co/startwithwhy
19. Expand Your Online Reach maximizedigitalmedia.com
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20. Expand Your Online Reach maximizedigitalmedia.com To help
others solve problems To identify common interests To collaborate
and partner with others and build community. To LISTEN to what
matters most to others To identify relevant content sources To get
the Scoop To celebrate, extend concern or appreciation To learn
from others To have fun! TO BUILD STRONGER RELATIONSHIPS
lkld.co/startwithwhy
21. Expand Your Online Reach maximizedigitalmedia.com Both
parties are committed to the relationship and there is mutual
benefit. Both parties authentically care about each other. Both
parties are willing to listen, share ideas and be committed to
developing the relationship. lkld.co/startwithwhy
22. Expand Your Online Reach maximizedigitalmedia.com You know
that moment in a conversation when you or the other person
discovers something you have in common Your eyes light up, posture
and body language become more animated Theres a me too moment.
lkld.co/startwithwhy
23. Expand Your Online Reach maximizedigitalmedia.com
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24. Expand Your Online Reach maximizedigitalmedia.com
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25. Expand Your Online Reach maximizedigitalmedia.com Put on
the hats of the people you want to attract (This isnt about YOU!
Its about them!) lkld.co/startwithwhy
26. Expand Your Online Reach maximizedigitalmedia.com Everyone
is not your Social Media Audience! You need to know who your
customers are, and their virtual hangouts!
lkld.co/startwithwhy
27. Expand Your Online Reach maximizedigitalmedia.com Everett
Rogers Professor of Rural Sociology - 1962
28. Expand Your Online Reach maximizedigitalmedia.com Every
industry, niche or topic has a TREND. Within some trends some
people are the Innovators, and some are the Laggards But neither
are the sweet spot. Identifies like-minded individuals (aka Early
Adopters, and Early Majority) THEY ARE YOUR AUDIENCE!
29. Expand Your Online Reach maximizedigitalmedia.com Social
Media requires that you pay attention to your audience! The
laggards are not your audience! (and you probably dont want them to
be!) So stop trying to force them into your funnel. Your goal must
be to inspire people to take action. (How do you do that?)
30. Expand Your Online Reach maximizedigitalmedia.com You will
be able to Identify YOUR. ONE. THING It will propel you forward
consistently. Because you are passionate about YOUR. ONE. THING.
Keep you focused on whats most important Increase your desire to
master the way to get YOUR. ONE. THING out to more people!!!
Inspire you to be remarkable at YOUR. ONE THING.
lkld.co/startwithwhy
31. Expand Your Online Reach maximizedigitalmedia.com Very few
people or companies can clearly articulate WHY they do WHAT they
do. When I say WHY, I dont mean to make money thats a result. By
WHY I mean what is your purpose, cause, or belief? WHY does your
company exist? WHY do you get out of bed every morning? And WHY
should anyone care? -Simon Sinek lkld.co/startwithwhy
32. Expand Your Online Reach maximizedigitalmedia.com To find
your one thing, you must answer Why do you exist? Why does your
company exist? What is your passion? What do you know that can make
a difference in the lives of those who you will attract? What can
you talk about every day eat, sleep, breathe? What will cause you
to rise up and argue or debate, maybe even lose your temper? What
is your strongest conviction or belief? lkld.co/startwithwhy
33. Expand Your Online Reach maximizedigitalmedia.com An
Innovator interested in man-powered flight He had sufficient
funding, the best minds and favorable market conditions His WHY:
Being the First to successfully fly a plane. This is actually a
WHAT he was focused on a result lkld.co/startwithwhy
34. Expand Your Online Reach maximizedigitalmedia.com
lkld.co/startwithwhy
35. Expand Your Online Reach maximizedigitalmedia.com They were
innovators too They had no notoriety and no funding Their WHY:
Belief in the Promise of Flight Credited with the First Man-Powered
Flight December 17, 1903 lkld.co/startwithwhy
36. Expand Your Online Reach maximizedigitalmedia.com Identify
your WHY for Social Media (or business in general) Develop a strong
understanding of your ideal customer or prospect. Begin to learn
HOW and commit to a Social Media Marketing Plan (Whatever it takes)
lkld.co/startwithwhy
37. Expand Your Online Reach maximizedigitalmedia.com When
youre playing golf with a prospect, youre not always sure if/when
they are growing closer to making the purchase. Youre there to
build the relationship Allow time for the process to work
Sometimes, youre just churning butter! lkld.co/startwithwhy
38. Expand Your Online Reach maximizedigitalmedia.com Adapted
from Jeff Olson The Slight Edge Playful frogs jump in a pail of
cream This is FUN! They grow tired, but cannot get out of the pail.
One gives up and drowns The other keeps believing he can find a way
out. He keeps churning his legs until hes churned the cream into a
solid mass of butter! lkld.co/startwithwhy
39. Expand Your Online Reach maximizedigitalmedia.com Be
committed to the process When youre authentic and committed to your
WHY, people will recognize that and build the KLT Factor Know,
Like, Trust If it appears nothing is happening, and your committed
to your WHY, be confident that youre churning butter!
lkld.co/startwithwhy
40. Expand Your Online Reach maximizedigitalmedia.com
ActionEngagement Interest lkld.co/startwithwhy
41. Expand Your Online Reach maximizedigitalmedia.com Focus on
being interesting, and you will naturally gain the engagement that
is necessary in successful Social Media Marketing.
lkld.co/startwithwhy
42. Expand Your Online Reach maximizedigitalmedia.com Isnt the
goal to get people to take action? YES! However, this is part of
the HOW in your strategy. Because you wont get the action, unless
you have the interest and the engagement. lkld.co/startwithwhy
43. Expand Your Online Reach maximizedigitalmedia.com People
will see through you, if you are driven by anything other than your
WHY. lkld.co/startwithwhy
44. Expand Your Online Reach maximizedigitalmedia.com When you
have identified your WHY, everything about you/your company becomes
aligned. Apple Zappos Volvo Michelin Chick-fil-A
lkld.co/startwithwhy
45. Expand Your Online Reach maximizedigitalmedia.com How do
you go into someones office and say, From now on, please, a little
more authenticity. That marketing piece youre working on, a CEO
might instruct, please make it a little more authentic. What do
companies do to make their marketing or their sales, or whatever
theyre doing more authentic? The common solution is hilarious to
me. They go out and do customer research, and they ask customers,
what would we have to tell you for us to be (appear) authentic to
you? This entirely misses the point. You cant ask others what you
have to do to be authentic. Being authentic means you already know.
lkld.co/startwithwhy
46. Expand Your Online Reach maximizedigitalmedia.com People
dont buy what you do, they buy why you do it.
lkld.co/startwithwhy
47. Expand Your Online Reach maximizedigitalmedia.com Watch the
Start with Why TED Talk on YouTube Buy the book (or the audio
narrated by Simon Sinek) Complete the Start with Why worksheet
(http://lkld.co/WhyWS Identify your WHY. Select YOUR. ONE. THING
Allow your WHY to propel you forward, to lead and inspire your
followers.
48. Expand Your Online Reach maximizedigitalmedia.com
lkld.co/startwithwhy
49. Expand Your Online Reach maximizedigitalmedia.com Pinterest
Marketing Made Easy Facebook Marketing Made Easy LinkedIn Marketing
Made Easy Twitter Marketing Made Easy SEO Marketing Made Easy 15
Marketing Strategies for Small Business Visit
http://maximizedigitalmedia.com for more information!
lkld.co/startwithwhy