n copyright @squad 2016

I M P L E M E N T A T I O N

2015 – 2016 (semester I)

Pitching Successful

88% wins

12% lose

Budget (IDR)

>1M 1M-500 100-500 100 <

Juta

rup

iah 5

10

15

20

Project Profile 2014 - 2015

Level of Satisfaction

excellent

good

poor

40%

48%

2%

Tata Motors Distribusi Indonesia

Activity Super Ace Super Challenge (fun rally)

Area Nasional (Jawa-Sumatera-Sulawesi)

Target market Business owner

K.P.I 500 person (total)

Realization 500 person (total)

Entertainment Lunch, music perform, mini games and door prize, photo booth

A.T.L Flyer, Spanduk, mass media (online & print)

Venue Malang, Surabaya, Jombang, Tulungagung, Lampung, Makasar, Medan, Purwakarta, Jakarta, Cikarang, Bandung

Pick Up Super Ace

Event Management and Strategy

Concept

Brand Awareness

Brand Experience

Event service

Execution

Production

Manpower

Valuation

Excellent

Excellent

Excellent

Excellent

Excellent

Excellent

*base on client Valuation

I M P L E M E N T A T I O N

2015 - 2016

BRAND ACTIVATION Massive

I M P L E M E N T A T I O N

PT So Good Food

Activity Real Good Goes to School

Area East Jawa

Target market Student (elementary school)

K.P.I 10.000 person (total)

Realization 18.000 person (total)

Entertainment School idols

A.T.L Poster, Spanduk, Flyer, TV (MNC group)

Venue 40 sekolah SD di Jawa Timur (40 titik)

REAL GOOD

Event Management and Strategy

Concept

Brand Awareness

Event service

Execution

Production

Manpower

Valuation

Excellent

Excellent

Excellent

Excellent

Excellent

I M P L E M E N T A T I O N

2015 - 2016

BRAND ACTIVATION Massive

*base on client Valuation

I M P L E M E N T A T I O N

PT So Good Food

Activity Research Market, Direct sell, Brand Building, Mapping New Market, Sampling

Area Surabaya and Sidoarjo

Target market Family / female

Target Sales 1oo pack / venue

Realization 150 pack / venue

A.T.L Baliho, Spanduk, Mobile Branding, Umbul-umbul, Video Filler, poster, Brosur

Venue 5 modern market

SO GOOD

Event Management and Strategy

Concept

Brand Awareness

Brand Experience

Event service

Execution

Production

Manpower

Valuation

Excellent

Excellent

Good

Excellent

Good

Excellent

I M P L E M E N T A T I O N

2016

BRAND ACTIVATION Product Sampling & Direct selling

*base on client Valuation

I M P L E M E N T A T I O N

Unilever Indonesia

Activity Research Market, Direct sell, Brand Building, Mapping New Market, Sampling

Area Jawa Timur

Target market Female ( 22 – 40 years old)

Target Sales 1oo pack / venue

Realization 150 pack / venue

A.T.L Baliho, Spanduk, Mobile Branding, Umbul-umbul, Video Filler, poster, Brosur

Venue 100 titik pasar di seluruh Jawa Timur

Royco & Kecap Bango

Event Management and Strategy

Concept

Brand Awareness

Brand Experience

Event service

Execution

Production

Manpower

Valuation

Excellent

Excellent

Excellent

Good

Good

Excellent

I M P L E M E N T A T I O N

2015

BRAND ACTIVATION Product Sampling & Direct selling

*base on client Valuation

I M P L E M E N T A T I O N

LG Indonesia

Activity LG G5 and friens tour Indonesia

Area Surabaya

Target market Urban

Target Sample 500 exp

Realization 500 exp

A.T.L Mobile Branding, Flyering, Brosur, Display Iklan dan Advetorial

Venue Galaxy Mall Surabaya

LG G5 Play Ground

Event Management and Strategy

Concept

Brand Awareness

Event service

Execution

Production

Manpower

Valuation

Excellent

Good

Excellent

Good

Excellent

I M P L E M E N T A T I O N

2012

BRAND ACTIVATION Product Sampling & Direct selling

*base on client Valuation

I M P L E M E N T A T I O N

First Media

Activity Meet and Great with minion and finn and jake (official costum)

Area Surabaya

Target Market Teen, young, female

K.P.I 1000 person

Realization 1000 person

Guest star Minnion Finn and Jake

A.T.L Baliho, Umbul-umbul, Harian Surya

Venue Ciputra World Surabaya

EXHIBITION

Event Management and Strategy

Concept

Brand Awareness

Event service

Execution

Production

Manpower

Valuation

Excellent

Excellent

Excellent

Good

Excellent

I M P L E M E N T A T I O N

2016 09 – 15 Mei

EXHIBITION

*base on client Valuation

I M P L E M E N T A T I O N

Tata Motors Distribusi Indonesia

Activity Mini showroom (creative booth), Selling, Product knowledge, data base collect

Area Makasar

Target Market Entrepreneur, business owner

K.P.I 1500 person

Realization 1500 person

Gimmick Doorprize

A.T.L Baliho, Umbul-umbul, brosur, mass media

Venue Four Point Landak, Makasar

GIAAS MAKASAR

Event Management and Strategy

Concept

Brand Awareness

Event service

Execution

Production

Manpower

Valuation

Excellent

Excellent

Excellent

Excellent

Excellent

I M P L E M E N T A T I O N

2016 18 – 22 Mei

EXHIBITION

*base on client Valuation

I M P L E M E N T A T I O N

PT Pegadaian Persero Kanwil Jatim

Activity Internal Gathering Fun walk

Area East Jawa

Target Market Employee

K.P.I 1500 (invitation)

Realization 1500

Entertainment Bagindas (grup band Jakarta)

A.T.L Spanduk, Baliho, Umbul-umbul

Venue Parkir Timur Plaza Surabaya

PEGADAIAN ANNIVERSARY 114 & 115

Event Management and Strategy

Concept

Brand Awareness

Event service

Execution

Production

Manpower

Valuation

Excellent

Excellent

Excellent

Excellent

Excellent

I M P L E M E N T A T I O N

2015 - 2016

GATHERING

*base on client Valuation

I M P L E M E N T A T I O N

PT Saka Indonesia

Activity Employee gathering (carnival)

Area Jawa Timur

Target Market employee

K.P.I 2.000 employee (invitation)

Realization 2.000 employee

A.T.L Spanduk, umbul-umbul, poster

Venue Surabaya Night Carnival

SAKA INDONESIA

Event Management and Strategy

Concept

Brand Awareness

Event service

Execution

Production

Manpower

Valuation

Excellent

Excellent

Excellent

Excellent

Excellent

I M P L E M E N T A T I O N

2016

GATHERING

*base on client Valuation

I M P L E M E N T A T I O N

LG Indonesia

Activity Launching and gathering LG with Dealer

Area East Java

Target Market Owner dealer

K.P.I 35 invitation (exclusive invitation)

Keynote speaker President director LG Indonesia

A.T.L Umbul-umbul, poster, brosur, baliho

Venue Hall Santika primier Hotel Surabaya

LG Dealer Gathering

Event Management and Strategy

Concept

Brand Awareness

Event service

Execution

Production

Manpower

Valuation

Excellent

Good

Excellent

Excellent

Excellent

I M P L E M E N T A T I O N

2016

GATHERING

*base on client Valuation

I M P L E M E N T A T I O N

Tata Motors Distribusi Indonesia

Activity Costumer Gathering

Area East Java

Target Market Owner dealer

K.P.I 35 invitation (exclusive invitation)

Keynote speaker Sales Team Tata Motors Distribusi Indonesia

A.T.L Umbul-umbul, poster, brosur, baliho

Venue Malang, Surabaya, Jombang, Tulungagung, Lampung, Makasar, Medan, Purwakarta, Jakarta, Cikarang, Bandung

Costumer Gathering Super Ace EX2

Event Management and Strategy

Concept

Brand Awareness

Event service

Execution

Production

Manpower

Valuation

Excellent

Excellent

Excellent

Excellent

Excellent

I M P L E M E N T A T I O N

2016

GATHERING

*base on client Valuation

I M P L E M E N T A T I O N

CONCERT

PT Gudang Garam Tbk

Activity Community lifestyle and extreme

Area Surabaya

Target Market Young (18-28 years old)

K.P.I 500 Person

Realization 500 person

Entertainment Artist

Indie band lokal

A.T.L Umbul-umbul, Spanduk, Baliho, Flyering

Venue 2 titik HOP di Surabaya

PROJAM

Event Management and Strategy

Concept

Brand Awareness

Event service

Execution

Production

Manpower

Valuation

Excellent

Excellent

Excellent

Good

Good

I M P L E M E N T A T I O N

2015

*base on client Valuation

I M P L E M E N T A T I O N