LOGO

THOMAS BATA “THE FOUNDER”

The company was founded in 1894 by Tomas Bata.

Under Jan Antonín Baťa the company grew quickly and continued its expansion throughout Europe, North America, Asia and North Africa

Starting operations as a private company, Bata India is today traded on the Kolkata and Mumbai Stock Exchanges

Bata Shoes (Czech: Baťa is a large, family owned shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, operating 3 business units worldwide – Bata Metro Markets, Bata Emerging Markets and Bata Branded Business.

It has a retail presence in over 50 countries and production facilities in 26 countries. In its history the company has sold more than 14 billion pairs of shoes.

HIS

TO

RY

• The focus of vision is to reach out hungrily for the future and drag it into the present.

• Continue to improve the lives of all our customers, employees, suppliers and communities in the developed as well as in the developing world, while simultaneously protecting the environment for the current generation and the generations to come.

VISION

BATA delivers safe, high-quality, efficient and reliable transportation services in its region that link people, jobs, and communities.

MISSION

“we believe that

the fundamental

vitality and

strength of our

organization lies

in our people “

Thomas J Bata.

PHILOSOPHY

•Tomas Bata.•Died on 1932.•Killed in a plane crash on the way to visit a factory under construction in Switzerland.•Was called “ Henry Ford of Eastern Europe.” because using the large-scale production in order to reduce production costs.BIOGRAPHY OF FIRSTGENERATIONNAME : Thomas J. Bata. (son and only child of founder)DATE OF BIRTH : 17 September 1914.PLACE OF BIRTH : Zlin,Czechoslovakia.DATE OF DEATH :August 31 , 2008.PLACE OFDEATH : Toronto , Canada.AGE OFDEATH : 93 years old

BIOGRAPHY OF FOUNDER

ACHIEVEMENT The name Bata became known in then Malaya when the first store opened in the Capitol Building, Singapore in 1930. In July the same year,

Tomas Bata had established Bata Shoe Company Limited to carry on the business as manufacturers, distributors and marketers of footwear, as well as dealers in leather and rubber goods.

Five years later, a factory was built in Klang, Selangor to produce PVC injected footwear for both domestic and overseas markets.

We used to produce shoes to serve different segments of the market with other brands such as Marie Claire, North Star, Weinbrenner, Power, school shoes and others. The biggest shoe factory in the country, Bata produced vulcanized and PVC injected footwear for the market. We rationalized the factory on the production was moved to China for better quality control and delivery.

Bata is a leading footwear manufacturer and marketer in Malaysia and operates a retail chain of more than 270 stores which consists of City, Family, Primavera and Footin’ Stores.

Each of the Bata retail store differentiates itself in its range of merchandise. Primavera

Stores are and the middle to high end bracket where shoes are up to date in fashion and design.

Footin’ Stores are for the young and trendy and affordable shoes for the low to middle income group.

Bata Malaysia also operates the Wholesale Division which services many independent dealers.

To be nearer to the customers and the demanding market situation we moved the Head Office from Klang to Damansara Perdana. We occupy 4 storeys of a 20 storey building appropriately called Menara Bata.

As the largest shoe manufacturer and marketer, Bata Shoe Organization is driven by the mission that is “to be successful as the most dynamic, flexible and market responsive worldwide organization with footwear as its core business

The Company’s management has evolved

the strategy of the Company after considering the Company’s strengths

and weaknesses. The Company believes that this

strategy will enable the Company to build on the

opportunities in the market.

STRATEGY OF THE

COMPANY

RETAIL STRATEGYThese strategies are to set up 60 large format stores, closing its non profiting stores and by increasing its sales to institutional businesses.

Bata has recently opened 32 retail stores in a minimum area of 3,000 sq. ft each, defying the trend in the retail industry of putting expansion plans on hold.

The stores operate in a four-tier retail format under a new model –

upmarket flagship stores

smart and trendy city stores

super stores

traditional family stores

FLAGSHIP STORESFlagship stores are core stores for brand name retailers, larger than their standard outlets and stocking greater inventory.

TREND MEANSThe general direction in which something tends to move.

SUPER STORESA very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods.

TRADITIONAL FAMILY STORES The benefits of family run convenience stores is that they give importance to:

•Personal touch •Facilities of credit •Quick home delivery

•The company has also focused upon providing the customers with a novel trendy collection and better shoe designs.

The company is also depending on institutional business by starting tailor-made shoes for hospitals, military forces, factory workers and airlines.

SALES STRATEGYPrice is an important part of your sales strategy. It should be neither too high nor too low to ensure enough customers  & reasonable profit.

Always convince your customer that you’re offering a good bargain, not giving away a cheap product. Bata’s prices can prove to be a valuable asset to this sales strategy.

Pricing a product a little bit below your targeted price (like $4.99 instead of $5.00) can rapidly increase your sales.

Serves1 million customers per dayEmploys more than40,000 people Operates5000 retail stores Manages aretail presence in over 50 countries Runs40 production facilities across 26 countries

BATA TODAY,,,,

BATA INTRNATIONAL CENTRE

Bata Store Wenceslas Square in Prague ,the Czech Republic- 2005

It Consists of dividing the market into   fairly homogeneous parts where any part may conceivably be selected as a market target to be reached with a distinct marketing mix.

Now a days, companies cannot avoid the process segmenting market.

BATA has segmented the whole market to smaller group of buyers who have differences in characteristics, needs or behaviors.

As the different segments need different products, BATA has tried to deliver different products for their selected segments.

MARKET SEGMENTATION OF

BATA

STRENGTHS

The brand Bata is closely identified with footwear by consumers.

Six manufacturing locations enable the Company to schedule production to meet demand for a large number and varied categories of footwear.

Beinga part of the Bata Shoe Organization gives the Company access to new designs, brands and production technologies.

WEAKNESSESThe Company has a large labour force resulting in high employee costs.

The Company has been in existence for more than seven decades and faces a challenge in switching to new production technologies.

SWOT ANALYSIS

OPPORTUNITIESIndia is a very large market and offers good demand potential for footwear which is an item of mass consumption

Low per-capita footwear consumption in India provides opportunity to the Company which has large production capacity spread over six locations The Company sees potential in leveraging the Bata brand for marketing other merchandise consumer products.

THREATSThe Company faces competition from the unorganized market which is able to sell footwear at low cost due to lower overheads and manufacturing costs Opening of the Indian market to imports has resulted in the Company facing competition from cheap imports

CONCLUSION In conclusion, based on the tasks I accomplished, I have gained a wealth of information about the Bata Company’s. Here I can say that the Bata Company has produced a lot of product that expected have the potential to develop because the product is designed and arranged to perfection. Bata Company’s also very concerned about the convenience of consumers who use their product. Additionally, the product that Bata Company has produced does not require a large of money and it is affordable. All the products that Bata Company’s produced also contain a high quality.