Commercial property marketing

Commercial property - direct and digital marketing

Identifying your next occupier

Occupiers firstThe companies here are occupiers not clients.

We never lose sight of the fact that this is what any developer or agent is looking for. And Carousel has, over the last 14 years, honed a unique process of identifying possible tenants for any type of commercial property.

The proof is there in black and white.

From a few hundred square metres through to many thousands, Carousel delivers to clients qualified leads that convert into occupiers.

Here we illustrate how our strategy succeeds over traditional marketing methods.

www.carouselmarketing.com

Bringing contacts into focusThis is key to your marketing strategy and Carousel’s approach.

Because of Carousel’s lead generation activities in the property field, we hold a regularly updated database of more than 65,000 businesses and contacts.

Based on your brief, we supplement that with fresh targeted contact data to create a bespoke database specific to the property or development.

However, we know that purchased contact database lists will lack the quality and detail essential to effective direct marketing.

So, we call them.

And validate their details and their up and coming property requirements. We find out if they are, indeed, a legitimate prospect.

Cost effective communicationThe qualification process will typically reduce a starting list of 1,600 records down to 950 live, quality prospects who have a potential need for your property.

And it’s this smaller number that we focus on.

After all, in many instances, we’re seeking just a single occupier.

Just one.

The sums

We reverse the common direct mailing methods taken by creative agencies. Without contact validation, their fees, for example, will be based on contacting the original purchased list and playing a numbers game. Your design, print, mailing costs...and repeat mailing costs, are based on much larger contact numbers.

Carousel takes the chance out of the numbers.

By presenting you with a refined target audience, your marketing budget goes much further.

Mailing costs are greatly reduced.

Multiple mailing campaigns can be accounted for.

Follow-up calls and emails are included.

Branding, design and the communication go uncompromised.


Knowledge and valueCarousel developed its first property database 14 years ago and it’s clear that a detailed understanding of the commercial property business is essential to delivering effective direct marketing campaigns.

When you say BREEAM, EPC, parking ratio, lease break, yield and PC...we know what you mean.

Our settled team creates leads for every type of property scheme brief:office, serviced, industrial, retail, mixed use, refurbishments or design &build. It’s not sexy work, but we know what we’re doing.

Carousel’s marketeers bring a high level of quality to projects, understanding that attention to detail makes all the difference.

All research and marketing activities are conducted in house, audited, measured, reported on and remain transparent to our clients.

It’s this added value that cements loyalty from our property partners.


Carousel’s track record for generating enquiries speaks for itselfDOUGLAS BONHAMHead of Out of Town Offices,Colliers International

Happy clientsA combination of property owners, developers and agents who continue to choose Carousel’s methods.

These include Norseman Investments, BAM Properties, Aviva Investors, GVA, Industrious, Stoford Developments, Colliers International, St Modwen, Prupim, BNP Paribas and Vodafone to name names.

Each project is unique and we start with the question “what are you selling?” Only after this understanding, can we devise for each client a bespoke marketing strategy and the resulting contacts.


The gamut of servicesMarketing material is the vehicle for attracting potential occupiers. While we have carved out a niche in producing qualified leads, Carousel supplies all the media services necessary to support a marketing drive.

Campaign planningActually devising the marketing strategy. Who is our target audience? How are we going to communicate the benefits of any property?

Qualifying contactsAs described in this brochure. Researching contacts with a true need for your product.

Postal campaignsThe design, print and mailing management of all offline material appropriate for a successful marketing campaign.

Email campaignsThe design, emailing, telephone follow-up of target contact activity, measurement and reporting on effective digital mailings.

WebsitesDesign and commercial strategy of the inevitable web presence that any serious campaign requires. In particular, its visibility on search engines. In fact, in today’s marketing environment, the website merits far more investment, with the brochure being secondary.

Online marketingIncluding targeted pay-per-click (PPC) search engine advertising and social media marketing with the likes of Twitter, LinkedIn and Facebook.

Telephone follow-upTalking. Communicating to prospective occupiers throughout the marketing process. Invaluable to refine a strategy, gauge feedback and report on so that any campaign can be measured and adapted to ensure that objectives are met.

s o l u t i o n s @ c a r o u s e l m a r k e t i n g . c o mw w w . c a r o u s e l m a r k e t i n g . c o m

0121 236 8850

Let us help you identify the one

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M A R K M c K E E V E R

C a r o u s e l M a r k e t i n g L t dN e w h a l l C o u r tG e o r g e S t r e e tB i r m i n g h a mB 3 1 Q A

b . d u n n @ c a r o u s e l m a r k e t i n g . c o mm . m c k e e v e r @ c a r o u s e l m a r k e t i n g . c o mw w w . c a r o u s e l m a r k e t i n g . c o m

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