About Us

CogMat, a division of CMSS Pvt. Ltd., based out of Mumbai and Hong Kong, is a pure-play digital marketing agency.

• Our Core Strength is identifying niches or pitfalls for Clients and accordingly designing campaigns to enhance their strengths or undermine their weaknesses.

• We do not have an “over-the-counter” campaignavailable and after Careful Research andEvaluation, we arrive upon a Solution for Clients.

• Our Campaigns help Clients meet their goals of NewEntity Acquisition, Existing Entity Retention and Buzzabout the Brand.

• Our Expertise proves to be extremely useful toCompanies belonging to people-focused industriessuch asEducation, Retail, Entertainment, BFSI, Telecom, Consumer Products, and Professional Services.

Our Clients….

CMSS Clients

Our Services

Social Media Marketing

Online Reputation Management

Search Engine Marketing and Keyword-Based Targeting

Search Engine Optimization

Website Development

Application Development

Social Media Marketing

Daily Management of Social Profiles

of various brands and businesses.

Running online campaigns that are in line with

the brand’s offline

campaigns

Ideation for online

campaigns and contests for

promotion of various services and products.

Angel Broking

One of India's leading broking houses positioned as a company for the masses. CogMat handles their Facebook page, promoting their products, answering queries and running regular campaigns on the Social Media Space.

Edelweiss

A Large Financial Brokerage Company, Edelweiss wanted to change people’s perception from that

of a niche firm to one for the masses.

Quick Heal

A brand with a global footprint - it operates in 60+ countries - CogMat handles their numerous queries,

seamlessly integrating their offline campaigns online, while conceptualizing Digitally-driven campaigns

Mufti Jeans

One of the leading apparel brands in India, Mufti Jeans’ page has over 2 million fans, with applications such as

Store Locator, Lookbook, Collections, etc.

Chambor - Geneva

Chambor’s page is one of the most interactive pages in the cosmetics space with regular contests, fun tips and beauty advice, leading to an active, growing fan base.

Wine Fest - Mumbai

Annual Wine Fest held in Mumbai: CogMat ran a 4-month campaign to bring in 14,000 fans and facilitating sale of 139 passes to the

event. Moreover, we generated healthy conversation with close to25 gourmets in town

Online Reputation Management

• As part of Online Reputation Management, CogMat hunts, tracks and addresses all comments made on various fora – positive or negative. The idea is to address all comments, thereby instilling faith in the brand.

• We broadly categorize ORM into two :- Seek and Seed

Seek

Seeking and Addressing Positive

Reviews

Seeking and minimizing Online Negativity

Seed

Search for relevant queries and talk about

the Brand

Find posts on various fora where people are discussing the brand’s products/services and

seed relevant data.

Angel Broking

CogMat handles close to 50-70 queries, comments and reviews each month

Richfeel Trichology Centers – India

More than 250 queries answered

within 1 month

18 leads generated through Social

Media – average ticket size of INR 20,000

Four Points by Sheraton – Navi Mumbai

Receiving LoveMaking sure

happy customers are replied to and thanked for their efforts and love

Gems BSchool

With a pinch of saltAnswering negative

comments and transforming the brand perception into positive for enhanced brand

loyalty

Search Engine Marketing & Keyword-Based Targeting

Strategizing and planning holistic search

campaigns

Designing attractive banners to target

multiple Networks

Placing on relevant sites and optimizing

through constant monitoring and sorting

Keyword-based targeting using Google Networks

Display Ads

Communication strategy:Enjoyment with family and kids, affordability, beating the Summer Heat and the speed of the filtration process.

Keyword-based targeting using Google Networks

Search Engine Optimization

Creating comprehensive and holistic SEO strategies to increase relevant traffic to clients sites

Ensuring clients’ sites are at optimum position for relevant keyword searches

Ensuring that relevant indirect keyword searches lead to positive information about client

Search Engine Optimization - Firstsource Solutions Ltd.

Search Engine Optimization

SEO for a niche client – Desjoyaux Swimming Pools

Keyword

Optimized link

Applications

• Ideation for applications – Utility apps and Engagement apps

• Development of various applications to suit all existing platforms (i.e. Android, iPhone, websites, Facebook and so on)

Experience Now Tab

The tab was specially designed to direct fans & to allow users to explore the

existing USPs of the website (personalized advice to

retail clients)

Cox and Kings – Virtual Wanderer

An online quiz application –

Live at the moment at

Virtual Wanderer

Zuci – Secret Status App An application on Facebook, part of a

campaign called “Think Aloud” – it

allowed users to set their status to signify

a certain hidden meaning. Aimed solely at women

users, men had no access to the application.

As seen here, we created an interactive mosaic out of our over 50,000 fans who participated in the campaign. It was uploaded

to signal the end of the campaign

Spreading Smiles Tab

An application on Facebook where people were encouraged vote for a particular activity. On the basis of this, the client would ensure that the chosen activity was conducted for children, with the help

of NGO Ank. Conducted for Diwali

Angel Broking – Lead Form on Facebook

Captcha Code for security

Leads directly go to client

Mufti’s Lookbook

CogMat created a Microsite within Facebook for Mufti with all the necessary information a Mufti fanatic could be looking for, and showcasing Mufti’s entire collection

Websites

Mahindra – Mpower – The home page

CogMat has designed and developed Mahindra’s HR portal –Mpower, helping more than 155,000 employees in over 100 countries chart their growth path

Mahindra – Mpower – Inside Pages

Ecommerce Site - Mufti

Website developed by CogMat for apparel brand Mufti.Live at http://www.mufti.in/

Ecommerce Site - Benzer

Corporate Website for Thomson Reuters’s subsidiary

CogMat developed the website for Thomson Reuters’ subsidiary, Fast Facts – it provides a host of accounting, payroll and inventory monitoring software for companies. Live at http://www.fastfacts.co.in

Oxemberg

CogMat developed the new website for Oxemberg, the men’s formal wear label under the Siyaram Group . Live at www.oxemberg.com

New Media

Live Streaming for Reliance Digital on Facebook

CogMat covered and streamed Priyanka Chopra’s launch of her debut album ‘In my City’ at Reliance Digital. People tuned into the application on Facebook to watch the live stream.

Day-long Live Streaming for Vijay Sales – from Conception to Execution

Inorder to celebrate acquiring 1 lakhfans on Facebook, CogMat designed

a unique campaign where employees of VS said “Thank You” One Lakhtimes on a first-of-its-kind live-streaming online event in India

As seen below, we trended on Twitter in Mumbai for

over 6 hours, getting us 675 tweets and half a million

impressions

We were also widely covered

on several online portals including www.afaqs.comwho praised the innovation and uniqueness of our campaign

Asus’s association with Chennai Express

CogMat designed the entire Social Media Campaign using Facebook and Twitter. The challenge was to bring a connect between the product, the Asus Transformer Book and the movie Chennai Express. CogMat ran hastags like AsusReadySteadyPo and AsusChennaiTwist to harp on the movie’s popularity to talk about the product features.

Thank You!