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Zmuda, N. (n.d.). Coca Cola Maintains Marketing Spend Amid Sluggish Demand. Retrieved September 9, 2014, from http://adage.com.proxy2.cl.msu.edu/article/cmo-strategy/coca-cola-
maintains-marketing-spend-amid-sluggish-demand/294251/
Albert Yuann
Coca-Cola
-Founded in 1886 -28 Years of happiness-200+ Countries
The “Drink a coke” campaign
•Sharing on Facebook or Tweeter
•Blogs & Youtube
Big Idea
To share the happy feelings when drinking coke
Target audience
-Everyone who likes to drink Coca-Cola-Feelings
Campaign Objectives and KPI
-Like and shares-Google analysis-tweets using #Drink a coke
Tools & Tactics
Budget
•Coca-cola FAQs page •Hourly SEO costs vary across countries$76-$200/hour•Approximately $300000
Thank you
•References:•http://jerseynut.blogspot.com/2011/04/coke-vs-doma-drives-this-blogger-to.html
•http://www.marketingprofs.com/articles/2013/11414/how-to-create-your-hourly-rate-for-digital-marketing-services
•http://www.coca-colacompany.com/stories/share-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under
•http://moz.com/blog/seo-pricing-costs-of-services
•http://www.coca-colacompany.com/contact-us/faqs
•http://www.keepbusy.net/play.php?id=picture-gallery-415