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Join Kath Pay, Marketing Director of cloud.IQ to discover 3 sexy ways of using popovers, (otherwise known as Lightboxes or overlays) to increase your conversions. Whether your conversions are converting to subscriber, converting to download, converting to sale, converting to return-to-site - these little wonders can assist you. Generally speaking you can see 300 - 400% uplift in subscriptions/downloads when using them, so join us in this webinar to find out how you can best take advantage of them!
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www.cloud-iq.com
3 Sexy Ways to Use Popovers to Increase Conversions Presenter: Kath Pay
www.cloud-iq.com
• Marketing Director, cloud.IQ
• Email Marketing Consultant, Trainer & Speaker
• Lead trainer for Email Marketing for Econsultancy & the IDM in the UK
Your presenter – Kath Pay
@kathpay
www.cloud-iq.com
Some of our clients
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Let’s look at what they are
First things first…..
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Lightbox
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Popover
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#1: Increase subscription
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Make the most of your PPC budget
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Incentivise
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Auto segment
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Offer multiple ways of closing
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After watching a video
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Same TOV for brand experience
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24% more subscriptions with a self-identifying lightbox
Whichtestwon.com
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On exit
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Lightbox Case Study: The EmailGuide
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Lightbox Signup
• Added lightbox to display after 10 seconds
• Only every 7 days
• Very customisable
• Increase of 400% in signups
• Best results was a combination of standard signup form plus lightbox
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Plants an idea in your mind
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And without the popover?
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1,375% more subscriptions via the lightbox
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Be sure to measure your bounce rate
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#2: Increase downloads
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300% increase in downloads
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Be Persuasive – Rule of 3
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Use Social Proof
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Make it easy
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Increased demo downloads by 10.49%
Whichtestwon.com
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#3: Increase sales
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Incentivise upon abandoning cart
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Want to capture permission to email those who abandon your shopping process?
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Incentivisation upon exiting shopping cart for data capture
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Increased total checkouts by 7.5%
Whichtestwon.com
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18% lift in AOV & 17% lift in revenue per session
Whichtestwon.com
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Large Lightbox vs Small Popover - 19.55% increase in orders
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Customer Service: 1.21% lift in completed purchases
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Things to test
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Size – Large or Small? – by 8.8%
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Headline
conversionvoodoo
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Benefit-led headline – 40% leads increase
Whichtestwon.com
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Timing – 15 secs vs 30 secs 15 sec won by 11%!
Whichtestwon.com
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To Cross sell or not?
conversionvoodoo
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Closing Action – Top right “X” or “No Thanks?”
conversionvoodoo
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• Large form fields • Benefit-‐led heading • Keep copy brief • Large, clear Call-‐to-‐acGon – make it stand out • Test heading, Gming, size, posiGon, CTA, frequency, offer carefully
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35 Kingsland Rd Shoreditch London E2 8AA United Kingdom
T : +44 (0)845 498 9426 F : +44 (0)2077 397 742 Email : [email protected]
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