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Target The Right Markets
Target markets that already embrace digital. For example Tech Companies, Start Ups & Digital Companies will already be using the cloud to manage their books.
The result will be an easier cost to win
The Key Is In the Keywords
Identify what keywords your prospects are searching for online. Use Googles Keyword Ad Planner to create a list of keywords to create content around Once you identify your target market and create content they want to read
the rest is easy
Build A Database Of Decision Makers
Once you have determined your key markets, create a database of decision makers so you can reach out directly to the right people in the right sectors
Click here for a free data count to help you identify what your markets look like
Create Tailored Content To Tempt More Clients
Create relevant and resonant messages that can be sent to your target market digitally. Create PDF’s that educate your clients about the benefits of Cloud Accounting
The Result will be something to talk about and a reason to connect
Create A Video Version Of Your PDF
Youtube is the second most popular search engine. Make sure to create video breakdowns of your PDF’s that can be found online.
TIP: visit fiver.com to have your videos made
Promote On Social
When you have created something to talk about share it on Social Platforms. This will help drive real people with real needs direct to you.
Result = Traffic and brand awareness
Build Your Lead Funnel
When your content is out there, you need to send the traffic to a Lead Generation page. Offer more content in return for an email address so you can build your
database of potential clients to market to. Result = a Social Sales Funnel