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Who is Who?
WITH
THE
RIGHT
DEAL
ON
THE RIGHT
CHANNELWITH
THE RIGHT
DEAL
ON
THE RIGHT
CHANNEL
HighCo group provides
DIGITAL & TRADITIONAL
INTEGRATED MARKETING SOLUTIONS
strategy | activation | execution | monitoring & reporting
Who is Who?
• leading player on the out-of-home
communication market
• billboards and digital screens
throughout Belgium
• employees put their efforts into the high-quality
performance of our assignments on a day-to-
day basis
• years of experience and expertise
1
18,000
190
50
Who is Who?
In many different places
Service & tools
Customized creativity
Innovation
A wide range of solutions
Why this Partnership?
Source: United Nations 2009 Revision of World
Urbanisation Prospects
AN INCREASINGLY
URBAN SOCIETY…
For the first time in history, more of us live in cities
than in the countryside (51%)
By 2050 the UN predicts this will rise to 70%
Why this Partnership?
A CONNECTED
CONSUMER…
• Infinite availability of information
• Live life entirely on the move
• Changing purchase decision-making
process
Belgians are Promolovers!
• 600,000,000 discount
coupons
• 720,000,000 € saved
• 6,4 coupons / Belgian
• + 30% e-coupon used
• 100,000 participation on
PromoLife Mobile
Close the Loop Project
• Multi-content and Multi-context approach
• First time companies work together to offer an innovative
multi-channel solution for manufacturers
and agencies.
• The right promo to the right consumer
• Track and trace your consumer in his journey to promotion
Consumer is always online
Case learnings
10,000+ participations in 2 days
37% = digital
50% of shoppers who scanned, claimed
the promotion within 30’
Connect = 5% of digital participations
Case learnings
More than 3 000 referrals in 5 days!
>20 000 SKUs sold in 2 days!
Click-through rate of 5,25%
The Future : Virtual Sampling
Solution for
• Sampling inconvenience
• Logistic issues
• 24/7 sampling possibility
Opportunity
Last but not Least
• Know when and where the consumer
has claimed his promotion
• Know your consumer’s email address
with absolute certainty
• Ask extra information in order to
know your consumer even better!
Gain extra consumer insights!
What’s in it for you?
• Extra awareness around your promotion
• Turn a static poster into a dynamic
communication tool
• Full control of promo parameters
• Multiple promotion concepts (Cashback, 1+1,
couponing, sampling)
• Extra Channel in the promotion strategy
• Fast and flexible roll-out !
1 week
Take Aways!
• Keep it simple and flashy
• 360° activation
• Right promo to the right consumer with the
right content
Join us on this innovation path!
Bart Van den NotelaerManager Digital Sales
Clear Channel Belgium
+32 (0) 497 52 71 03
Willem StoxSales Director
HighCo DATA Benelux
+32 (0) 488 36 17 29
Patricia VerbovsekTeamleader sales & back-office
Netmedia Europe
+32 (0) 493 19 42 16