Close more Prospects with

Edificationthat works

KOFI FORD

KOFIFORDONLINE.COM

Edification is NOTGLORIFYING

or

SPEAKING FALSELYabout someone

Edification isGUIDING

Someone orUPLIFTING

Someone else

Works best with those who KNOW you

ButWHYis that?!

Friends/Family REMEMBER all of your

BAD decisions

You need

HELP!

ANYONE can be your Expert

Everyone speakingFOR YOU should be edified

Pique

Present

Expert

Edify

Edify

What makes Edificationactually

WORK?

TrustEdify

Respect

You

ProspectExpert

Your Prospect onlyknows your Expert

by what you

SAY

STRONGEdification allows your

Expert to CLOSE

your prospect for you

Refer to Expert asMISTER or MISS

Know your Prospect’sPERSONALITY

Talk about how your Expert HELPS PEOPLE to WHALES

Talk about how much FUN your Expert has to DOLPHINS

Talk about the SUCCESS of your Expert to SHARKS

Focus on how much your Expert KNOWS with URCHINS

GO TELLyour Prospects about

SOMEONE ELSE!

WWW.KOFIFORDONLINE.COM@KOFIFORD