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CLINIQUE ON CAMPUS: PEPSTART 101A CASE STUDY BY STUDENT VILLAGE 2017
A case study by Student Village 2017
KNOWING THAT STUDENTS ARE ALL
ABOUT THE WAY THEY
LOOK, CLINIQUEWANTED STUDENT VILLAGE’S HELP IN
GETTING STUDENTS
PREPPED, PEPPED AND OUT THE DOOR
WITH ITS NEW PEP START RANGE!
THE CHALLENGE
A case study by Student Village 2017
OBJECTIVES
DRIVE SOCIAL MEDIA AWARENESS & MAKE PEP START STAND OUT AS THE ULTIMATE FILTER
DRIVE STUDENTS TO DISCOVER MORE ABOUTCLINIQUE PEP START HYDROBLUR MOISTURIZER
CREATING A REFRESHING CLINIQUE EXPERIENCE FOR STUDENTS ON CAMPUS
A case study by Student Village 2017
THE TEAM OF PROMOTERS TOOK THREE CAMPUSES BY STORM INCLUDING: • MONASH• VARSITY COLLEGE• VEGA
WITH THE CUSTOM CLINIQUE INSTAFRAME AND PLENTY OF PEPSTART PRODUCTS TO POSE WITH, STUDENTS WERE FLOODING THEIR SOCIAL MEDIA WITH EXCITEMENT OVER THE PRODUCT
AT THE CLINIQUE STAND STUDENTS RECEIVED A GOODY BAG WITH PEP START PRODUCTS AFTER ANSWERING A SHORT Q&A WITH THE BRAND
ON SOCIAL MEDIA HAMPERS WERE GIVEN AWAY TO TOP ENGAGERS WHO BUILT THE MOST HYPE SUPPORTING CLINIQUES PRESENCE ON CAMPUS
THE ROLL OUT
A case study by Student Village 2017
RESULTS
BOTH FEMALES AND MALES WERE EXTREMELY EXCITED TO SEE THE PREMIUM
BRAND ON CAMPUS
PRIZES AND Q&A’S NOT ONLY DROVE THE HYPE AROUND CLINIQUE BUT GAVE STUDENTS MORE INSIGHT INTO THE
PRODUCTS
WITH CAMPAIGNS ACROSS 3 CAMPUSES AND OVER 3000 ENGAGEMENTS AT THE
STANDS, THE CAMPAIGN REACHED 53,800 ACCOUNTS AND 89,524 IMPRESSIONS ON
SOCIAL MEDIA
STUDENT VILLAGE ENSURED CLINIQUE HAD CAMPUS COVERED!
A case study by Student Village 2017
CONTACT STUDENT VILLAGETELEPHONE: 011 885 3918
EMAIL: [email protected]: 19 WEST STREET, HOUGHTON, 2198, JHB
PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2017
