CISCO NETWORKING

founded by Len Bosack and Sandy lerner.

ACQUIR ING F IRMS.

cisco brand alliance: partnership with sony,Matsushita.

Reorganising : strategic business units.

The Power OF Network

Entering consumer segment.

result……Increase in revenue

–BUSINESSWEEK MAGAZINE.

18th biggest global brand.

cisco connected sports

THE ULTIMATE FAN EXPERIENCE….

New competition…

business 2 business business to consumer

plan to reach out consumer?

SUMMARY

ACQUIRING FIRMSBRAND ALLAINCE:PARTNERNSHIP’S

STRATEGIC BUSSINESS UNITSTHE POWER OF NETWORK

ENTERING CONSUMER SEGMENTTHE HUMAN NETWORK CAMPAIGN

CISCO CONNECTED SPORTSB2B V/S B2C

REACHING OUT CUSTOMERS

.Thank you.

CRED ITS…brandchannel.com thestaffingstream.com

yesoforca.com lifehacker.com

tkographix.com optimove.com

twitter.com cisco.com

wikispaces.com logo.all.ro mbainusa.com

thecontextofthings.com

marketing and management Kotler & Keller 14e.

DISCL A IMER

this presentation was created by Sanchit Badodekar VNIT Nagpur .During the internship program under the guidance of prof. Sameer Mathur IIM lucknow