CREATING A BRAND LOVEGASM? CREATING A BRAND LOVEGASM? BY CHUBBIES Our Story Started from the bottom!Humble beginnings Humble continuings Channel Community # of people Facebook 860K Twi0er 95K Instagram 81K UGC photos ~1KWk 2011 2012 2013 2014E Revenue Humble continuings So How in the Heck Did We Do This? Ex post facto rationalization THE OUTLINE 1. Create a Great Product 2. Relentlessly Focus on Content 3. Integrate Your Community 4. Support Your Customers 5. Be Authentic #1: GREAT PRODUCT #2: RELENTLESS FOCUS ON CONTENT RELENTLESS FOCUS ON CONTENT RELENTLESS FOCUS ON CONTENT RELENTLESS FOCUS ON CONTENT RELENTLESS FOCUS ON CONTENT EVERYTHING IS CONTENT 1 Content IS the brand 2 People share content 3 Content serves as model for UGC WHY CONTEnt? #3: INTEGRATE YOUR COMMUNITY Yes, these are real User-Generated photos and Yes, our customers are friggin amazing #4: SUPPORT YOUR CUSTOMERS. A DATE WITH MISS TEXAS #5: BE AUTHENTIC Imagine your brand as a person, Would you want to hang out with himher? YES. In-Person Experiences 1. Great Product 2. Relentless Focus on Content 3. Community Integration 4. Great Customer Support 5. Authenticity IN CLOSING
