Chubbies Shorts @ Hustle Con - Brand Lovegasm
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Chubbies Shorts @ Hustle Con - Brand Lovegasm
Text of Chubbies Shorts @ Hustle Con - Brand Lovegasm
- CREATING A BRAND LOVEGASM?
- CREATING A BRAND LOVEGASM? BY CHUBBIES
- Our Story
- Started from the bottom!Humble beginnings
- Humble continuings
- Channel Community (# of people) Facebook 860K Twi0er 95K Instagram 81K UGC photos ~1K/Wk 2011 2012 2013 2014E Revenue Humble continuings
- So How in the Heck Did We Do This? (Ex post facto rationalization)
- THE OUTLINE 1. Create a Great Product 2. Relentlessly Focus on Content 3. Integrate Your Community 4. Support Your Customers 5. Be Authentic
- #1: GREAT PRODUCT
- #2: RELENTLESS FOCUS ON CONTENT
- RELENTLESS FOCUS ON CONTENT
- RELENTLESS FOCUS ON CONTENT
- RELENTLESS FOCUS ON CONTENT
- RELENTLESS FOCUS ON CONTENT
- EVERYTHING IS CONTENT
- 1) Content IS the brand 2) People share content 3) Content serves as model for UGC WHY CONTEnt?
- #3: INTEGRATE YOUR COMMUNITY
- (Yes, these are real User-Generated photos and Yes, our customers are friggin amazing)
- #4: SUPPORT YOUR CUSTOMERS.
- A DATE WITH MISS TEXAS
- #5: BE AUTHENTIC
- Imagine your brand as a person, Would you want to hang out with him/her?
- YES.
- In-Person Experiences
- 1. Great Product 2. Relentless Focus on Content 3. Community Integration 4. Great Customer Support 5. Authenticity IN CLOSING