Chubbies Shorts @ Hustle Con - Brand Lovegasm

CREATING A BRAND LOVEGASM?

CREATING A BRAND LOVEGASM? BY CHUBBIES

Our Story

Started from the bottom!Humble beginnings

Humble continuings

Channel Community (# of people) Facebook 860K Twi0er 95K Instagram 81K UGC photos ~1K/Wk 2011 2012 2013 2014E Revenue Humble continuings

So How in the Heck Did We Do This? (Ex post facto rationalization)

THE OUTLINE 1. Create a Great Product 2. Relentlessly Focus on Content 3. Integrate Your Community 4. Support Your Customers 5. Be Authentic

#1: GREAT PRODUCT

#2: RELENTLESS FOCUS ON CONTENT

RELENTLESS FOCUS ON CONTENT

EVERYTHING IS CONTENT

1) Content IS the brand 2) People share content 3) Content serves as model for UGC WHY CONTEnt?

#3: INTEGRATE YOUR COMMUNITY

(Yes, these are real User-Generated photos and Yes, our customers are friggin amazing)

#4: SUPPORT YOUR CUSTOMERS.

A DATE WITH MISS TEXAS

#5: BE AUTHENTIC

Imagine your brand as a person, Would you want to hang out with him/her?

In-Person Experiences

1. Great Product 2. Relentless Focus on Content 3. Community Integration 4. Great Customer Support 5. Authenticity IN CLOSING