Marketing Case Study By

AIM OF SOCIAL MEDIA COMMUNICATIONS

TO INCREASE INTEREST AND

GET PARTICIPANTS FOR THE

EVENT

TO INCREASE EXPOSURE FOR THE

EVENT AND ENSURE CROWD PULL

ON THE DAY OF THE EVENT

Beer and Bazaar was an event conceptualized for the cosmopolitan youth. The event did not limit its target audience

and thus along with comfort shopping a ‘beer’ twist was given to the event where craft beer and beer games were

provided at the event.

WHAT WAS BEER AND BAZAAR ABOUT?

SHOPPING :

15 YOUNG DESIGNERS

ACTIVITIES :

BEER GAMES & BREWERY TOUR

17 DAYS OF SOCIAL MEDIA PROMOTIONS 15th JULY – 1st AUGUST

FACEBOOK PAGE LIKES INCREASE (ORGANIC) :

99

INSTAGRAM FOLLOWERS INCREASE

(ORGANIC) : 407

AVERAGE REACH : 789 AVERAGE ENGAGEMENT : 54

PRODUCT POSTS ACTIVITY POSTS EVENT DETAIL POSTS COUNTDOWN POSTS LISTINGS

15 6 7 2 4

NUMBER OF POSTS : 34

17 DAYS OF SOCIAL MEDIA PROMOTIONS 15th JULY – 1st AUGUST

HIGHLIGHTS

CONCENTRATION

ON SOCIAL MEDIA

ACTIVITIES DURING

THE LAST 5 DAYS

COUNTDOWN

POSTS WERE

ALTERNATED WITH

DESIGNER PRDUCT

POSTS

PROMOTION OF BEER

GAMES & BREWERY

TOUR ACTIVITIES AT

THE EVENT

THE BEER AND

BAZAAR EVENT

REACHED 45K

PEOPLE ON

FACEBOOK

POSTERS OF THE

BEER AND

BAZAAR EVENT

WERE PUT UP IN

CAFES

BEER AND BAZAAR RECEIVED AN

OVERWHELMING RESPONSE ON THE DAY

OF THE EVENT. IT WAS EXTENDED BEYOND

THE SCHEDULED TIME.

THE EVENT WAS FEATURED IN MUMBAI

MIRROR ON THE DAY OF THE EVENT AND

ALSO IN BROWN PAPER BAG, A DAY

PRIOR TO THE EVENT

PRODUCT PICTURES

LISTINGS

ACTIVITY POSTS & OFFERS AT THE EVENT

AT THE EVENT

PARTICPANTS RESPONSE CUSTOMER RESPONSE

THANK YOU