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USP - Unique Selling Point● Pop up barbers in NCAD - bi-monthly● Tailored for men and womens ‘short’ hairstyles● After cut care - tips and advice on maintaining style for
every customer before leaving the shop ● Stock a range of trendy vintage products, such as dax
wax and Layrite● Mustache and beard expert on site● “Ride and slide” ruined helmet hair?
come in and get a quick gel hair fix
Strategy● An increase in advertising for Oct in the run up to Movember● Social media foot print (personalised hashtag, FB, Twitter, Vine,
Instagram)● Instragram, Twitter, facebook, Vine - #CLchopshop● I’ve been chop shopped● App - weekly notifications of special offer, book an appointment,
participate in a loyalty scheme, product announcements● Consistent branding across all sites● Tone of voice: vaguely sarcastic inner city dublin slang●
Online Channels● Mobile optimised website● Social - Instragram, Pinterest, Twitter, Facebook ● Email - Monthly ezine, with latest trends, products,
offers, images from Rock a’ Billy (hipster) styles, Contextual Advertising
● Mobile - App● Online PR : Vine - ‘The 6-second cut’ & ‘Hair style hacks’● Content Strategy - sharing tips, examples of hairstyles
cut in store, special offers, sharing of latest trending hairstyles online, link to local businessesi.e coffee shops