Chapter 8(Social Media Marketing) and Chapter 7(Navgating Social Media Legal Risks)BY: CAMERON BERENDZEN

The Zone of Social Commerce Ch.8

The Shopping Decision Process

1. Problem Recognition 2. Information search 3. Alternative Evaluation 4. Purchase 5. Post- purchase Evaluation

Strategies to “Share” Social Commerce

Ways to Improve Online Business

-Ad share tools -Include Social Media Testimonials

-Use galleries -Use forums

Reasons to Conform to Social Media

1. Cultural Pressures 2. Fear of Defiance 3. Commitment 4. Group unanimity 5. Susceptibility to interpersonal influence.

Chapter 7 – The Laws of AdvertisingNAVIGATING SOCIAL MEDIA LEGAL RISKS

Chapter 7. Legal risks

The FTC Act- Section 5 of the FTC act prohibits the unfair or deceptive acts or

practices effecting commerce. Any act done thought possible to mislead a customer in any way can

fall guilty to this Act.

Best Practices for Social Media

Be Truthful in the whole ad Be sure ad doesn’t claim to be unfair or decptive

Children’s Online Privacy Protection Act

(COPPA)- here are a few rules enforced by this Act 1. Must Post a Privacy policy on home page 2. Provide notice to parents 3. Give parents a choice of consent 4. Provide parents with reasonable accesss 5. Not allow children to participate in online games (drawing, gambling

etc.)