Upload
emma-email-marketing
View
482
Download
0
Embed Size (px)
Citation preview
Challenge TwoCreation of content that will ultimately transact a sale
Canyon Ranch® in Lenox, Massachusetts
The sale is added value
Take a weight loss vacation that will become your lifestyle. Save
20% today.
Solution TwoEarn the right to ask for the sale – and then ask!
Canyon Ranch SpaClub® in Las Vegas, Nevadaat the Venetian | at the Palazzo
Challenge FourPlanning your tests and learnings at the beginning
Canyon Ranch SpaClub® aboard Cunard’s Queen Mary 2
Solution Four“A journey of a thousand miles begins with a single step.” –Lao Tzu
Canyon Ranch® at Kaplankaya, Turkey
What is modern, grounded luxury?Meaningful moments | impactful experiences
The freedom of the curated best
What is modern, grounded luxury?Meaningful moments | impactful experiences
The freedom of the curated best
Getting everything you want and nothing you don’t
What is modern, grounded luxury?Meaningful moments | impactful experiences
The freedom of the curated best
Getting everything you want and nothing you don’t
Luxury that is felt, not perceived
What is modern, grounded luxury?Meaningful moments | impactful experiences
The freedom of the curated best
Getting everything you want and nothing you don’t
Luxury that is felt, not perceived
Exclusivity that is bounded by taste, not solely by means
What is modern, grounded luxury?Meaningful moments | impactful experiences
The freedom of the curated best
Getting everything you want and nothing you don’t
Luxury that is felt, not perceived
Exclusivity that is bounded by taste, not solely by means
Highest quality materials rather than excess of status symbols
Solution Six“It takes two to speak the truth – one to speak and another
to hear.” –Henry David Thoreau
Canyon Ranch® at Kaplankaya, Turkey