Marketing Got ComplicatedChallenges (and Opportunities) for Marketers at Mid-Sized Companies

@DNNCorp | #SimplifyMktg

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The Report

February 2014 survey of 300 marketers at mid-sized companies (50 to 5,000 employees)

The 15-page report contains data, charts, detailed findings and recommendations

In today’s webinar, an expert panel will share their insights and solutions related to the findings

Also available on the DNN website. Use this link: http://bit.ly/simplifymktg-rpt

#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

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Meet Our Expert Panel#SimplifyMktg | @DNNCorp

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Sandra Zoratti#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

Read Sandra’s book:Precision Marketing: Maximizing Revenue Through Relevance

http://www.amazon.com/Precision-Marketing-Maximizing-Revenue-Relevance/dp/0749465352

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Ian Gertler#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

Learn more about Ian:http://www.symplegades.com/

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Jeff Korhan#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

Read Jeff’s book:Built-In Social

http://www.amazon.com/Built-In-Social-Essential-Marketing-Practices/dp/111852974X

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Scott Wilder#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

Learn more about Marketing Nation:http://www.marketo.com/marketing-nation/

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Topics: Panel Discussion

1. How to combat Content Shock (content marketing)

2. How to manage a growing number of Marketing technologies and vendors

3. How to manage Marketing priorities

4. How (or why) to deploy online communities

5. How to achieve objectives with modest budgets and resource constraints

#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

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1) Content Shock#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

79%72%72%

Mark Schaefer’s Content Shock blog post: http://www.businessesgrow.com/2014/01/06/content-shock/

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2) Marketing Solutions

50 to 99 100 to 499 500 to 999 1,000 to 5,000 Total0%

10%

20%

30%

40%

50%

60%

70%

80%

4% 3% 2%

63%

49%

38%

25%

43%

33%

47%

62%

75%

56%

Number of Marketing Solutions in Use vs. Company Size

None 1 to 4 5 or more

Total Number of Employees

#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

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3) Marketing Priorities#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

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4) Online Communities#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

What are your organization’s plans for implementing your own online community?

N=300

We currently have an online community implemented. 35%

In 2014 42%

In 2015 13%

In 2016 or later 2%

We have no plans to implement an online community. 8%

Total 100%

90%

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5) Budget and Resources#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

Photo source: User Jodalo on flickr.

Marketers at Mid-Sized Companies

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About DNN#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

Visit our website to learn more about our suite of Marketing solutions:http://www.dnnsoftware.com/solutions

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Closing Thoughts#SimplifyMktg | @DNNCorp

@sandraz | @IanGertler | @jeffkorhan | @skwilder

Closing thoughts from our panel in 140 characters or less. Tweet the ones that resonate with you (include #SimplifyMktg in your tweet)

Photo credit: Anthony Quintano on flickr.