Capitalize on the next advertising boom

Research Shows That Every Company Has2 Primary Marketing Goals …

Your #1 Goal:

Find & Attract New Customers For Your Business …Without Wasting Your Advertising Budget!

Your #2 Goal:

Stay In Touch With Your Existing Customers AND BringThem Back To Your Business More Often!

Our CCA Ad Exchange Unique MarketingStrategy Can Help Solve Both Problems …

CCA is short for Community Charity Alliance …

Our only goal is to help companies and consumers savemoney & solve problems … while creating vital fundingfor local charities.

CCA’s Business programs are designed to be ‘Win-Win’

We want to help you build your business … while savingyou money … and that creates a long-term funding‘mechanism’ to fund worthy causes!

Marketing Strategy Overview

Our Local Business Focused Model … Designed tohelp you & also helps fund local worthy causes

The program we offer … ‘Community Free Wi-Fi’ …It takes Proximity Marketing & puts it on steroids!

How and why Proximity Marketing works

How we can help your business & get startedimproving Ad Reach and even your bottom-line

Testimonials & Case Studies

In this short presentation we will talk about:

Our Concept…

Our mission at CCA is to provide funding to worthycharities and non-profits in local communities all overthe country.

We do this by marketing a state-of-the-art program tobusinesses that can dramatically help them bring inmore customers and revenue.

Our Concept…

When a business partners with us in this program wedonate a portion of our revenue to a local charity in thename of that business partner.

We then issue a press release that brings FREE addedpublicity to both the business and the charity in theirlocal market.

We call this component ‘JV for Charity’

Introducing:

Here’s how it works …

‘Community Free Wi-Fi’ (a program developed by CCAAd Exchange) capitalizes on the hottest trend in localadvertising … ‘Proximity Marketing’!

Proximity marketing uses local wireless technology(FREE Wi-Fi) to deliver targeted (geographic anddemographic) advertising messages to a businesseslocal, regional, and national markets!

How it works …

‘Community Free Wi-Fi’ uses a proprietary, direct-response Wi-Fi Marketing system …

This system incentivizes users to engage by providinglocation-based free Wi-Fi that delivers geographicallyand behaviorally targeted advertisements and videoinfomercials from local, regional and national brands.

How it works …

A Wi-Fi ‘Hub’ (hotspot) is set up a in high-trafficlocation (restaurant, convention center, church,stadium, etc.).

The Hub Location offers free Wi-Fi to their customers,patrons, visitors, members.

In exchange for free Wi-Fi, recipients agree to receiveoccasional marketing messages from the ‘Hub’ locationand other area advertisers.

How it works …

Wi-Fi users readily agree to sign up because they getspecial savings & coupons from top local merchants.

Besides the ‘Hub’ location being able to engage and/oradvertise to their existing and future customers, areabusinesses can also advertise on that ‘Hubs’ networkand engage any and all of the free Wi-Fi users.

Because of the targeting options … businesses canadvertise to specific groups … this ensures their ads arereaching their best potential customers!

Does it work?

WHAT WOULD SOMEONE DO FOR FREE WI-FI?

79% of mobile consumers areinfluenced by the availability

of in-store Wi-Fi whendeciding where to shop .

INFLUENCES DECISIONS

79%

64% of respondents make arestaurant choice based onavailability of Wi-Fi services.

CONSUMERS WANT IT

64%

63% of US adults use theInternet wirelessly on a

smartphone, tablet, laptopor ereader.

EVERYONE USES Wi-Fi

63%

Why is free Wi-Fi important?

86% of all tablets require aWi-Fi connection toaccess the internet.

TABLETS ARE HUGE

86%

75% of smartphone ownersuse Wi-Fi on their devices.

Wi-Fi IS EVERYWHERE

75%

Even the “least” interestedshoppers, age 45+, are over77% influenced by in-store

Wi-Fi availability

Wi-Fi IS FOR EVERYONE

77%

Why is free Wi-Fi important?

Why Become A Hub?

Question for you as a potential ‘Hub’ location:

What do ATM’s and free Wi-Fi ‘Hubs’ have in common?

Answer: Cash to you!

By providing free Wi-Fi to your customers and localshoppers, not only can you engage them with youroffers and build your list … You can earn a significantcash-flow to boot!

This Is Truly Win-Win!

How do you win as a ‘Hub’ (hotspot) location?

You’ll draw in more loyal customers, attendees,visitors.

You can push offers, coupons & specials in a veryeconomical way to existing and future customers.

Build your marketing list for texting, mailing, etc.

BONUS: Get PAID just for participating!!

Hub Locations Win By Generating

Passive Income!

How do you generate a cash-flow without lifting afinger? From ALL area business advertisers on yourhub that we set up for you!!

Besides offering you the unique opportunity to be a‘Hub’ location on our network, we are also offeringadvertising packages to other area businesses.

These packages allow them to advertise through thevarious ‘Hubs’ (hotspots) on our network.

Hub Locations Win!

For any ad packages we sell to area businesses we willpay you a percentage of their MONTHLY package cost!

This could generate a significant cash-flow for you whileyou also benefit from all the marketing components ofoffering free Wi-Fi in your location!

Area Business Advertisers Win!

Why would area businesses want to advertise with us?

They can reach LOCAL ‘targeted’ customers whilethey’re local and in the area (proximity marketing)!

It’s an extremely economical way to advertise!

Targeting and demographic features are light yearsahead of other current advertising options and canbe tailored to their specific marketing needs!

They can generate a great return on investment!

Everyone Wins Including Charities!

Don’t forget our charity component … ‘JV for Charity’!How can the charities win?

Free promotion to potentially build up their list ofdonors.

Get their name out there more and more awarenessfor their cause.

They too receive donations from a percentage of allthe ad packages sold to area businesses!

Advertising features

Community Free Wi-Fi delivers advertising to Wi-Fi usersthrough a wide range of proprietary technologies …

DetailedAdvertisements

AdvertisementInjections

VideoCommercial

BreaksAdvertisement

Pop-Overs

Detailed Advertisements

Merchants Can Create DetailedAdvertisements using a simple ‘1-2-3’step template process

Advertisements contain all the relevant informationincluding a POS scannable barcodes!

Shoppers (Wi-Fi users) have the ability to add deals totheir Mobi-wallet in a special account area and redeemwhen convenient. Network operators acquire all consumerdetails and more.

Advertisement Injections

Inject your advertisement overyour competitor's content.Salvages sales you never knewyou were losing!

Advertisement Injections

Inject your advertisement overyour competitor's content.Salvages sales you never knewyou were losing!

List up to five of your top competitors. When a shopper(Wi-Fi user) compares or price shops your offering,Community Free Wi-Fi intercepts and displays youradvertisement directly over your competitors webpage.

View reports of who comparison shopped you, theircontact information, when, location, and the competitor'sproduct page.

Advertisement Pop-Overs

Community Free Wi-Fi devices include a proprietary technology that can identify paidadvertising on the pages shoppers (Wi-Fi users) visit. The device also identifies the exactlocations and sizes of the advertisements and pops your ad over the top without alteringthe original content. Multiple advertisements, locations and sizes can be displayedsimultaneously.

Video Commercial Breaks

Video Commercial Break AdvertisementsDisplay your TV Ads or any other video!

Pauses the Wi-Fi session … Guaranteed view

Video advertisements can be displayed at configurableintervals during the Wi-Fi session.

The shoppers session is paused while they watch a shortcommercial break and resumes when finished playing.Unlimited video capacity with targeting and priority playsystem.

What others say aboutour technology …

“Proximity market at its best, the devices haveprovided renewed interest in proximity marketing inour mall, both management and tenants now haveadditional channels to reach clients.”

Tim, Property Management Firm

What others say aboutour technology …

" After replacing our standard ISP issued wireless router withyour proximity marketing system, we were able to keep ourmarketing campaign running long after the branches close eachday, significantly increasing our brand awareness.

Especially like the range of the wireless signal, this technologyhas also truly delivered on its promise to create another incomestream for my company capitalizing on the captive audiencethat's so common with my industry".

Joel, Operations Manager

Case Studies

• Arthur Guinness Concert – a 3 Hour outdoor event

• 2500 Participants

• 5 BlueBeam devices

• Offer- a single default advertisement promoting a local companysocial media page

• Ad Type: Default Ad Injection only

Results:

• 1026 Connections/Users (41.04% of the 2500 participants)

• Of the 1026 Users 491 were New User registrations (47.85%)

• 1026 Users produced 3562 Ad Views (347.17%)

• 181 Clickthroughs to social media page (17.64%)

Case Studies

• Peppers Nightclub

• Age group 18-24

• Unknown number of patrons

• 1 BlueBeam device

• Offer – discount coupon for Red Bull

• Free Wi-Fi usage 249 Connections/Users

• 249 Users produced 2692 Ad Views (1039.38%)

• 52 Clickthroughs (1.93%)

• 16 Coupon Redemptions (30.76%)

Here’s The Bottom-Line …

We are offering you the unique opportunity to be a ‘Hub’ (hotspot)location in our network.

By offering free Wi-Fi to your audience you will be able to use ALLthe state-of-the-art components of our system to reach, build,grow, and market to your audience.

We will give you the ADDED opportunity to generate a cash-flowfrom all the area businesses we sell ad packages to!

Through our charity component ‘JV for Charity’ we will promoteyou and the local charity through a local press release giving youFREE added publicity!