ADVERTISING CAMPAIGN WITH

ADVERTISING CAMPAIGN

Standee, Screen Saver & Lead Capture in 99 ATMs

CAMPAIGN PERFORMANCE

• Completed Physical Deployment of Standees in all 99 ATMs across 4 districts in AP in 7 DaysExecution

• Eye Balls in Feb : 1.6 Lac over 22 Days

• Eye Balls in March : 2.25 Lac over 31 Days

• Eye Balls in April : 2.3 Lac over 30 Days

• Total Eye Balls @ 6.15 lac till end of April

Awareness

• 8207 Unique Mobile Registrations over 22 days in Feb

• 9398 Unique Mobile Registrations over 31 days in March

• 10637 Unique Mobile Registrations over 30 days in April

• Total Mobile Registrations @ 28242 till end of April

Results

ADVERTISING CAMPAIGN

Lead Capture in 100 ATMs

CAMPAIGN PERFORMANCE

•Lead Capture Screens rolled out in 100 ATMs across 7 States.Execution

•Total Unique Mobile Number Registrations : 11,154 for 1 Month

•Total Eye Balls : 2.24 Lac for 1 Month PeriodResults

State Andhra Pradesh Karnataka Kerala Maharashtra Tamil nadu Telangana Uttar Pradesh Total

HDFC ATMs Count 17 10 29 9 16 2 17 100

Thank you

Ashishh Choprra8767702666