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Case Study How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

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Page 1: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Case Study

How I Turned Autocomplete Ideas into Traffic & Ranking Results with

Only 5 Hours of Effort

Page 2: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Opportunity was uncovered using Google’s auto suggest tool

Page 3: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Google keyword planner says it’s a high competition term

Page 4: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Advertisers are prepared tospend good money

on this phrase

Disclaimer: Not my wallet

Page 5: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Here is the page ranking #1 for target phrase

Link to page here

Page 6: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Content is US focused because it uses gallons instead of litres

Page 7: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort
Page 8: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Why not create a table using metric instead of imperial

measurement for our Australian audience

Page 9: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Built in Microsoft Word

Page 10: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Optimise the page for the client’s blog

Page 11: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Insert target phrase inpage title, meta description,

URL and once in content

Page 12: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort
Page 13: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Let’s find somelink building &

traffic generation opportunities

Page 14: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Our target phrase is a research query meaning there

must be people on forums asking about it

Page 15: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Added non-spammy, helpful nofollow links in these forums

Domain Authority 90

Domain Authority 99

Domain Authority 69

Link to thread here Link to thread here Link to thread here

Page 16: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

OK, what aboutthe results?

Page 17: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Since Dec 2014 referral traffichas been mixed

Page 18: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Organic traffic keeps building

Page 19: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Yeah, yeah, but whatabout ranking?

Page 20: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Hang on a minute!

Page 21: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

What if we created a PDF version of our page? Could we

get two results to rank?

Page 22: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Sitting at #2 and #3

Page 23: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

How long did it take toplan and execute?

Page 24: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Content ideation, research and creation

(incl. PDF version)3 hours

Page 25: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Link building research and implementation

2 hours

Page 26: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Why not have a crack?

Page 27: Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Need help with youronline marketing?

www.whitechalkroad.com.au+61 8 9361 9534