2. The name Vapiano comes from the Italian saying chi va piano
va sano e lontano, which roughly translates to If you take life
easy, you live longer and healthier.
3. History German fresh casual restaurant chain offering
Italian food. founded by Kent Hahne, Klaus Rader and Mark Korzilius
in 2002 the first restaurant opened in October 2002 in Hamburg the
founders decided to set Vapiano on a world tour over 120 Vapianos
in 26 countries on 4 continents
4. Environment love of enjoying life and sharing spontaneous
and genuine companionship. The long oak tables in the Vapianos are
an open invitation to communication Guests can speak directly with
the chef preparing their meal, during the cooking process in the
open-view kitchen. Guests are not dependent on service staff or a
table number, and can move freely between station, table and
patio.
5. Herbs salad greens are grown in an enclosed space in the
dining area. not just for decoration The customer flow process can
be described with the following flow diagram:
6. No Service Good Price Everything is ordered directly from
the chefs at the individual stations in the middle of the Vapiano
in a glass room The chefs prepare all of the dishes to order in
front of the guests. For example, if a customer wants to order
pasta, the customers will wait at the pasta counter for ordering
and enjoy the process of how their food is being cooked in front of
them. personal preference.
7. Food Quality prepared in-house and guaranteed to be made of
the finest ingredients. Vapiano does not have a central production
facility. Happy employees make for satisfied customers and
satisfied customers are the basis for our business.
8. Different Architecture move from to the bar or the
comfortable lounge in terms of customer experience is the fact that
customers have to do a lot of the work by themselves like going to
get the food and drinks this has a consequence for the service
offering that less waiters are needed and there will be little
interaction between customers and waiters
9. Vapiano prices are lower since focus is on time management
by serving fast meals and rushsing customers to eat and go, this
time focus management efficiency together with the fact that
customers do a lot of the work by themselves without the need for
waiters, also contributes for a lower cost structure and allows
Vapiano to accommodate lower prices.
10. Payment smart-card payment system personalized chip cards
for their customers where they can accumulate points for future
discounts unique interface for customers to order and pay for their
food with. customer waves in front of the counter when ordering
food and drink. When the dinner is finished, the card is waved in
front of the register and the bill appears on the screen.
11. Focuses on the 4Ps of marketing an attractive,
competitively priced product supported by effective communication
(mainly referrals) and locations in busy, inner-city sites (ie,
distribution) VA piano Android App fast music is played in the
restaurant and this will have psychological impact on the customers
to eat faster
12. Training is a strategic issue in Vapiano Vapiano chefs must
have very good attitude and be willing to respond to the customers
(with smile). each franchise has an orientation period before
opening and each person goes through an orientation before
completely joining the restaurant For example, before opening the
Boston restaurant, trainers had a three day training period for the
Boston employees and stayed in Boston for another two weeks
13. Conclusion High Quality Food Low service Low price high
throughput and customization
