Caesars Entertainment MidSouth Market Presentation

Presented By:

Roderick Head

Sta$

on In

form

a$on

Call Le'ers KJMS-‐FM KWNW-‐FM WEGR-‐FM WHAL-‐FM WHRK-‐FM WDIA-‐AM WREC-‐AM

Format Urban Adult Contemp. Pop CHR Classic Rock Contemp. Inspir. Urban Cont. Urban Adult

Contemp. News/Talk/Info

Dial PosiKon 101.1 FM 101.9 FM 102.7 FM 95.7 FM 97.1 FM 1070 AM 600 AM Brand V101 101.9 KISS FM Rock 103 Hallelujah 95.7 FM K97.1 AM 1070 WDIA 600 WREC

Slogan Memphis' R&B and Old School

Hit Music for Memphis

Memphis Classic Rock

Memphis' InspiraKonal StaKon

Memphis' Only Hip-‐Hop and R&B

The Heart and Soul of Memphis

Hear About It. Talk About It.

Website myv101.com KissFM1019.com rock103.com hallelujahfm.com k97fm.com mywdia.com 600wrec.com

Audien

ce

M-‐Su 6a-‐12m

Weekly Cume 321,400 136,000 146,000 213,000 309,400 108,400 81,100 Target Listener W25-‐54 P18-‐34 M25-‐54 P25-‐54 P18-‐34 W25-‐54 P35-‐64 Median Age 47 34 49 46 28 53 58 AQH Gender Comp M58% F42% M40% F60% M71% F29% M34% F66% M41% F59% M38% F62% M67% F33% AQH Race Comp (Black/Hisp/Other) B95% H0% O5% B23% H0% O77% B3% H0% O97% B95% H0% O5% B95% H0% O5% B100% H0% O0% B3% H0% O97%

Digital

Audien

ce

Monthly Uniques 9,314 47,684 123,931 24,001 15,387 31,695 12,992 Average AcKve Sessions (MF 5a-‐8p) 471 51 97 1,107 191 702 282

Total Listening Hours 166,880 21,739 36,236 361,142 85,400 254,881 100,628 Facebook Likes 7,942 21,261 34,442 38,226 59,190 6,950 1,873 Twi'er Followers 1,321 3,734 1,481 2,037 12,000 962 1,470

Weekd

ay Program

ming

5a Tom Joyner Morning

Show

The Kane Show

Ditch and Danny at the Crack of the Morning

Donnie McClurkin WHRK-‐FM WDIA-‐AM The Wall Street Journal

This Morning The Kane Show 6a

Early Morning Praise Party

Mike Evans & the Early Morning Team Bobby O'Jay

7a 8a

9a Stormy T On-‐Air With Ryan

Seacrest Glenn Beck Show

10a

Nikki French

On-‐Air With Ryan Seacrest Marci

Michael Adrian Davis Big Sue

Bev Johnson 11a 12n

Tracy Bethea Stormy T Rush Limbaugh Show

1p Carson

2p

Big Rig Devin Steel

Sean Hannity Show 3p

Stan Bell Carson

Andre Monie

4p Bev Johnson

The NaKon Of Jake Kobi 5p

Janis Fullilove 6p 7p

Keith Sweat Hotel Brodee Nikki Sixx Show 8p

Mic Tee

Stan Bell The Dave Ramsey Show 9p

WDIA-‐AM

10p

WHAL-‐FM

11p Ground Zero with Clyde Lewis 12m

Renee Taylor

PC Talent

Doc Reno WHRK-‐FM 1a

Coast to Coast AM with George Noory 2a

PC Talent 3a 4a Wall Street Journal

Digital Integration The power of our Social

Media Platforms will gain your presence by the

thousands

728x90 Leaderboard

300x250 Banner Ad

All banners clickable to your site or

A jump page That we can

create.

Streaming Integration Sta$on Brand Page

Views iHeart Listening Hrs

KJMS-‐FM 169,086 48,690

KWNW-‐FM 130,092 27,428

WDIA-‐AM 571,222 368,935

WEGR-‐FM 2,773,003 48,690

WHAL-‐FM 270,602 422,344

WHRK-‐FM 152,223 128,856

WREC-‐AM 121,248 153,308

KJMS •  Stormy is a local superstar with over 27 years of

experience in the radio business; she is a personality on two local stations, giving her wide target audience. Stormy’s on V101 In the mornings providing the local aspects in conjunction with the nationally recognized Tom Joyner morning show. She is the host and producer of Sunday Mornings “The Pulse," that airs on 4 of the major radio stations in the market, WHAL, WDIA, K97 & V101.

•  Stormy has decades of experience connecting with people in all walks of life. Stormy lives a dedicated lifestyle to living healthy and serving the community.

•  Nikki French is a lively and sassy voice to V101 and captivates her audience. Nikki has been on the radio airwaves for over 20 years. She is extremely impressionable to her listeners.

•  Nikki plays a huge part in the local scene of Memphis and lives the lifestyle of her audience.

•  Stan Bell is no stranger to the Mid-South Area. He communicates on and off air. Stan has become one of Memphis’ most energetic & beloved radio personalities over the last two decades. He continues to provide listeners with great and vital information during his show.

WHRK •  Mike Evans An Influential and trusted

voice in Memphis with over 15 years on K97 and leader of Memphis’s Top Rated Morning Show.

•  Mike likes to live a healthy lifestyle and is family orientated.

•  Prescott has been gracing the airwaves for over 20 years and not only has a huge local fan-base, but is nationally recognized for his comic qualities .

•  Big Sue is not only part of the morning show, but also has her very own mid-day show on K97. With over 12 years on radio, the unprecedented queen of Memphis has a loyal following and is a trusted voice to the Memphis listeners.

•  Big Sue is a “fashionista” and lives the lifestyle of her plugged in audience.

•  Devin Steel has the pulse of the city with the top rated afternoon show in Memphis. His audience is loyal and trusts him for input on products and services.

•  Devin lives the life of his targeted audience and enjoys good food, nice clothes, cars and lets his following listeners know the best places to go.

•  Mic Tee Known as the Franchise DJ,

takes over the airwaves each evening and is known locally as being one of the most premiere DJs in town.

Meet The Endorsers

WDIA •  Bobby O’Jay gives you traffic, news, weather

updates and entertainment information. Bobby not only plays the best urban oldies, but keeps his audience informed about national and local issues. On the air for over 25 years in Memphis, Bobby O’Jay is the voice of the African American community. When Bobby speaks Memphis listens!

•  Bev Johnson has an extremely loyal and faithful fan

base after being on the air for over 20 years Bev has made her mark on the Memphis community, and what Bev says goes!

•  Stormy can be found on WDIA in the afternoons

giving great lifestyle tips for the ladies and hosts interviews with local national celebrities. Listeners trust what Stormy has to say to them.

•  Janis Fullilove Councilwoman is back on the

airwaves of WDIA. Janis has a long history of being a radio personality. Now, with her political career in full swing, Janis makes waves in the community with her extremely influential and thought provoking personality. Her listeners are hooked!

•  Stan Bell is no stranger to the Mid-South Area. He

communicates on and off air. Stan has become one of Memphis’ most energetic & beloved radio personalities over the last two decades. He continues to provide listeners with great and vital information during his show.

WHAL •  Michael Adrian Davis has been in

the radio business for over 17 years. He has comedic talent to get the listeners smiling. His charisma and engagement captures the audience attention. Michael memorizes his audience.

•  Sherry Mackey is effervescent and exudes energy and enlightenment. Her credibility is sincere, and her audience is endeared.

•  Tracy Bethea is a 20+ year radio

veteran and received a Stellar Reward for “Announcer of the Year” award in 2003. Tracy started at WDIA as an intern in radio at the age of 19. Her listeners have grown with her, enabling her to send a trusted credible message to her listeners.

•  Andre Money is uplifting, and his

spiritual energy transcends through the microphone. With over 20 years of experience in radio, the community and connecting with his audience, he adds immediate credibility to anything he endorses.

Meet The Endorsers

WEGR •  Ditch is a highly entertaining radio personality

bringing the airwaves to life with his exciting energetic personality and humor. With over 27 years of experience communicating with his listeners has become an art form for ditch; he’s always finding new and exciting ways to get the listener’s undivided attention.

•  Ditch is a family man with two daughters and a wife and is extremely relatable to his target audience.

•  Danny As a native Memphian, Danny was raised on the 3 R's of Memphis - rock, ribs, and rasslin'. Danny is easily an iconic every day Memphis man, not only making him influential to his listeners but also extremely relatable.

•  A diehard sports and pop culture fan, he knows a little something about everything. He enjoys yard work & working on his long list of DIY projects. He can't stop playing with computers and new technology & gadgets.

•  Marci, former out law going into a world of forensic science discovered her natural gift was in radio! She’s in love with rock ‘n roll and ROCK 103’s latest addition to the family. She’s got the sexy voice to keep the male listeners tuned in and the latest scoop to keep the ladies listening! Rock out with Marci Monday-Friday Mid-Days!

•  Big Rig is an establish on-air personality that his

audience can identify with.

KWNW •  Brodee is an 11 year radio veteran

and a local Memphian. Brodees’s fun, entertaining and outgoing energy captures his audience and is an extremely influential personality in the community.

•  Brodee is an energetic family man who loves life and connects with his listeners on a personal level and is constantly communicating with his audience through all the social mediums, radio events and his call-in night show.

•  Kobi is a 14 year Radio and TV

veteran . Kobi’s a lively, interactive, quick witted personality energizing the airwaves on KISS-FM in the afternoons.

•  Kobi lives and breathes the life style of his targeted audience. He’s a huge music lover, crazy about pop culture and extremely passionate about the community, making him influential to his listeners. Kobi constantly interacts with his listeners putting his social media junkie skills to good use!

Meet The Endorsers

Jake Cook (aka “Jake Fury”, “Cookie”, and “Jeff Boyardee”) was born and raised in Memphis before spending nearly a decade in Atlanta, GA. Now he’s back, ready to talk news, politics, pop-culture, sports, movies, music….you name it, Jake has an opinion on it. Jake brings a younger, more off-beat perspective to 600 WREC’s already outspoken lineup of talent. PLEDGE ALLEGIANCE TO THE NATION OF JAKE. Karen Perrin 600 WREC News Anchor/Co-Host is an 18-year veteran of the Memphis morning radio scene. After making her name in Memphis’s Top 40 and Classic Hits formats, Karen is at the WREC news desk each weekday morning, providing local/national headlines and perspectives in her signature friendly and relatable style. A native Memphian, Karen graduated from Overton High School before earning a B.A. in Communications from the University of Alabama. She and her husband have two sons (and plenty of basketball and lacrosse games/practices to attend). Karen stays active in the community, serving on the board at Main Street Collierville and working with the Make-a-Wish Foundation (and countless other organizations).

Meet The Endorsers

iHeart Media Memphis Tops With Gaming Patrons

Ran

ker S

ept 2

014

MEMPHIS MAR 2014, SCARBOROUGH RELEASE 2 OCTOBER 2012-SEPTEMBER 2013 HOME TO METRO VISITED CASINO IN PAST 12 MONTHS

STATION QUALITATIVE AQH RATING

1 KJMS 1.1

2 WHAL* 0.9

T4 WDIA 0.6

T4 WHRK 0.6

*WHAL doesn’t accept casino / gaming advertising

Tops With Listeners Who Visit Casinos

MEMPHIS MAR 2014, SCARBOROUGH RELEASE 2 OCTOBER 2012-SEPTEMBER 2013 HOME TO METRO

SLOT MACHINES

QUALITATIVE AQH RATING

1 KJMS 1.1

2 WHAL* 1.0

T4 WDIA 0.6

T4 WHRK 0.6

TABLES GAMES


1 KJMS 0.9

T2 WHAL* 0.8

T2 WHRK 0.8

7 WDIA 0.4

CASINO SHOW QUALITATIVE AQH RATING

1 KJMS 0.8

2 WHAL* 0.7

T4 WDIA 0.6

7 WHRK 0.4

CASINO FINE DINING


1 KJMS 1.1

2 WHAL* 0.9

T4 WHRK 0.7

5 WDIA 0.6

CASINO BAR/CLUB


1 KJMS 1.1

1 WHAL* 1.1

4 WHRK 0.9

T5 WDIA 0.7


Tops With Gaming

13 MEMPHIS MAR 2014, SCARBOROUGH RELEASE 2 OCTOBER 2012-SEPTEMBER 2013 HOME TO METRO CASINOS BY LOCATION


GOLD STRIKE QUAL. AQH

FITZ QUAL. AQH

HORSE SHOE

QUAL. AQH

BALLY’S QUAL. AQH

1 KJMS 0.9 1 KJMS 1.2 1 KJMS 1.0 1 KJMS 1.1

1 WHAL* 0.9 2 WHAL* 1.0 2 WHAL* 0.9 2 WHAL* 1.0

3 WDIA 0.7 3 WDIA 0.9 T4 WDIA 0.6 T3 WDIA 0.9

5 WHRK 0.6 T5 WHRK 0.6 T4 WHRK 0.6 5 WHRK 0.6

HOLLY WOOD

QUAL. AQH

RESORTS QUAL. AQH

SAM’S TOWN

QUAL. AQH

1 KJMS 1.0 1 KJMS 1.3 1 KJMS 0.7

2 WHAL* 0.9 T2 WDIA 0.9 T2 WHAL* 0.6

4 WDIA 0.7 T2 WHAL* 0.9 T2 WDIA 0.6

5 WHRK 0.6 5 WHRK 0.6 6 WHRK 0.4

Tops With All Casinos

v  Give us an assignment so we can earn and grow your business.

v  I’m available to answer questions, provide ideas and information at any time:

Roderick Head, EMBA

901.259.1372

[email protected]

iHeartMedia Memphis Can Help Make Your Advertising More Effective

Marketing

Caesars Entertainment MidSouth Market Presentation