Full Digital Strategy: Building Up Burton’s Off Season GearPresented by: Leah Wainwright

What You Need To Know

As of 2010 6.1 million snowboarders in the U.S.

Burton holding 55% of market share

2008/09 sales came in just under half a trillion dollars

SNOW DOESN’T STAY!

Plan Of Action

Market Burton’s non winter gear

Get current Burton users to expand into summer line

Bring awareness to new consumers Use SEM/SEO on Facebook & Google, Social

Media #ExploringHasNoSeason, Video Content, and mobile app

Timeline

April 2016 to August 2016End of Winter Season to Beginning of the new

Winter season

Target Market

12 to 24 year old males and females in the U.S.

57.7%

Budget

$65K

Budget Break Down

$30K PPC   $17K for Google Adwords $13K for other sites such as Facebook Ads

Budget

$15K Social Media

$10K Video Content Costs From Pre to Post Production

$5K Mobile App Development

$5K Additional Costs

Measuring Success

Track Burton’s Website for sales increases

Facebook’s advertising tools

Google Analytics

Thank You!