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7 steps to buid your Social Media Strategy. Social Media, Webmarketing, eMarketing, Strategy, Facebook, Twitter, Instagram, Google+, LInkedin, Community, Influencers, Facebook ads, Twitter ads, Linkedin ads
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steps
to build your
Social Media Strategy
7
☺ Massive usage– 1 human / 8 on Facebook– 40% check several times daily
☺ Viral potential – Sharing / liking behaviors– Buzz succes stories
☺ Simplicity– Free visibility– Advertising budget from 10$– Targeting options
▼ Noise– 100,000 tweets / min– 48h of video uploaded / min
▼ Ereputation risks– Control of conversation– Bad Buzz
▼ Not like traditional Marketing– Conversation– Long term relation– No direct sales
Is the Ultimate Marketing tool Social Media ?
> Need for a specific approach <
One word : Social Media multiple realities
Serious Fun
Business Casual
One common Fuel Interesting Contents
medecine go down !A spoonfull of sugar makes the
Know your targetUnderstand its Triggers
Feed them relevant contents they will thrive for
(… and then only you may talk about yourself … a little !)
Decide on an editorial positionningSTEP 1
It’s OK to recycle Content already exists and
Create contentsSTEP 2
> 500,000 new blog posts / day
Curate / Mix / revisit Be innovative and visual
Keep your eyes openSet up the intelligence tools
Hanging out ?Where are your target
Choose the most relevant plateform(s) for youSTEP 3
• The average user receives >280 pieces of content everyday
• Only <10% of Facebook page fans see page posts
• 92% of Retweets happen <1hour after publication
How to get your content to be seen by the right people ?
> Need to promote your contents <
Nurture your ownOnline communities
Regular qualitative contents Reactive & helpfull management
Reward active members
Build a strong communitySTEP 4
Up to date information
• Always acknowledge interactions
• Be (very !) reactive
• Varie contents and formats
• Avoid deleting
• Be honnest and straighforward
replies
• Have Random Acts of Kindness
Community management Best practices
Beyond this communityEncourage sharing of your content
Encourage viralitySTEP 5
Make your contents easy to share on different plateforms
Don’t hesitate to occasionally ask for it
Reach out to other influent communities
• Do not SPAM
• « Serendipity » approach (long term identification process)
• Personal approach
• exclusive and customizable content
• Reciprocity and rewards
Contacting influencers Best practices
Can go farA few coins
Use targeted advertising
Reach your target audience Grow your community
Increase visibility of contentsDevelop brand awareness
STEP 6
FacebookSocial Media advertising
Promote your page and / or posts
Newsfeed ad
Right column
ad
Sponsored post
Target precisely
Monitor budget
LinkedinSocial media advertising
Ads or sponsored updates
Detailled profiling
TwitterSocial Media advertising
Promote accounts, Tweet or #
Targeting options : Gender, location, interest, keyword (for Tweets only)
MonitorKeep improving
MonitorSTEP7
Growth of your community
Reach and audience
Engagement
Key stepsSocial Media Marketing
Editorial positionning
Contents
Choose plateforms
Build your community
Encourage virality
Advertise
Monitor
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
STEP 7
Marie-Alice BoyéeMarketing & more
Training, consulting, project management
Twitter : @maliceboyeFacebook : emarketing & more
Linkedin : Marie-Alice Boyé