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With the introduction of Lean methodology and Lean UX, the way we approach branding has fundamentally changed. Gone are the extravagant ad campaigns. Bill Beard gives a talk at LeanUX14 on Lean Branding and how design teams can build brands within the product through what he calls, "Branding Moments." View the video here: http://buff.ly/1fMlAU0 Follow Bill: @writebeard
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@writebeard
Branding Moments Bill Beard
BeardBranding.com
@writebeard
What is a brand?
how a person feels about your product
@writebeard
Mikey likes it!
@writebeard
emotions drive our decisions
@writebeard
Is that your grandma’s coat?
@writebeard
“I am not a cow and refuse to be treated as such.”
@writebeard
It doesn’t taste like
AN APPLE
@writebeard
differentiation
loyalty
awareness
increase perceived value
increase revenue
@writebeard
2918
@writebeard
TASK COMPLETIONUX Enjoymen
t
@writebeard
@writebeard
your product
@writebeard
Branding Moment
An interaction that provides an opportunity for a product to increase its likeability
@writebeardSHIPFUCK IT
IT
@writebeard
BIGLITTLE IDEAS
IMPACT
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Branding Moments
make failure fun
@writebeard
@writebeardINVALID
YOUR PASSWORD IS
@writebeard
Sorry, that password didn’t work. Get more coffee and try again.
@writebeard
Branding Moments
@writebeard
Branding Moments
create the positive unexpected
@writebeard
@writebeard
@writebeard
Branding Moments
cherish every click
@writebeard
PASSIONATE
CUSTOMERS
CREATORSPASSIONATE
@writebeard
@writebeard
Beardbranding.com
THANK YOU!
