LYLETEAM

CURRENT SCENARIO

BIG IDEA

IMPLEMENTATION

MONITORING

EVALUATION

FEASIBILITY

CURRENT

INSIGHT

INDUSTRY OVERVIEW

WORKING SCOPE

01

02

03

Everybody needs cleaning

Mainly dependent on housemaids

Unexplored Sight of consumer

Expensive, waste of money

Household Prospect: NOT for us

Household Prospect: Maid can do everything

Not worthy

Confusion

Office Commercial

Large & Small Industrial Different Manpower Support

Service

Cockroach ControlRodent ControlTermite Control

Carpet CleaningFloor MaintenanceUpholstery Cleaning

High Rise Curtain Glass CleaningSterilizationWashrooms

Hygiene service

Working Scope

Working Scope

Status oriented people

Untapped market

Almost required in every home

IDEA

THE BRAND

BRAND CONVERSION

TG ANALYSIS

PERFECTION

PART OF YOUR IMAGE REFLECTIONPERFECTION

RELIABLE & QUICK WHY NOT

DHAKA, CHITTAGONG ELITE RESIDENTIAL AREAS

CXO, MANAGERIAL POST

SELF ESTEEM

DEPENDENT ON BUA. SATISFACTION NOT UP TO THE MARK

ADAMS FAMILY

DHAKA, CHITTAGONG ELITE RESIDENTIAL AREAS

MORE THAN 30 EMPLOYEES, SERVICE BASED

SELF ESTEEM

OWN STUFF. NOT TRAINED. LOOKING FOR EFFICIENCY

CORPOS

BASE WORK

PRE-CAMPAIGN CHECK LIST

COMMUNICATION CONTENT

EMPLOYEE FROM BUA COMMUNITYEXPERIENCED TRAINER & BUSINESS TEAM

PROMOTING THEIR STATUS FROM BUA TO HOUSEKEEPERSTRATEGIC PARTNERSHIP: ACCESSORIES

BASE WORK

PRE-CAMPAIGN CHECK LIST

COMMUNICATION CONTENT

PHYSICAL

PROCESS

BIB: Creating brand image

Cost Feasibility

Orange Color Accessories with LOGO

Creating Image

WEBSITEINTEGRATED CHAT SERVICED WEBSITE

RESPONSIVE UI

CALL 6292 – MAXC, GET SERVICE

24x7 SERVICE

BASE WORK

PRE-CAMPAIGN CHECK LIST

COMMUNICATION CONTENT

PHASE 1: BRAND BUILDING

PHASE 2: CUSTOMER BUILDING

PHASE 3: EXTENDED CUSTOMER BASE

THE IDEA

Alarming people about cleaning

MAX CLEAN Initiative

LET’S MAKE A PERFECT BANGLADESH

REACH

TG: 1,2Media: TVC,INTERNET,BROCHURE,PHYSICAL

IMPACT: Cleaning initiative

LET’S MAKE A PERFECT BANGLADESH

THE IDEA

Injecting About the CLEANINESS IS THE PERFECTION

Self Awareness

BE GET

NOTPERFECT

GET

REACH

TG: 1,2Media: BILLBOARD,NEWSPAPER, SOCIAL MEDIA

IMPACT: Brand Image: Making you PERFECT

BE GET

THE IDEA

Merchandising

Appreciation Note

REACH

TG: 2Media: One to One, Mailing, SMS

IMPACT: Creating Brand Awareness

BE GET

THE IDEA

Eid Ul Adha

Cleaning Street: CSR

REACH

TG: 1Media: Physical

IMPACT: Creating Brand AwarenessBE EID SPECIAL

PHASE 1: BRAND BUILDING

PHASE 2: CUSTOMER BUILDING

PHASE 3: EXTENDED CUSTOMER BASE

THE IDEA

Affiliation With GP STAR

To create Strong Liasion

REACH

TG: 1,2Media: Physical

IMPACT: Driving to Involve

এবার ক্লিন হবব ম্যাক্লমম্াম্!

ক্লিক্লি স্টার গ্রাহকরা উিব াগ করুন ১০%* ক্লিস্কাউন্ট

THE IDEA

Portfolio Distribution

To create more RICH communication

REACH

TG: 1,2Media: Brochure, Newspaper, Social Media, Email

IMPACT: Driving to Involve

THE IDEA

FREE TRIAL

To create more RICH communication

REACH

TG: 1Media: Brochure, Newspaper, Social Media

IMPACT: Driving to Involve

PHASE 1: BRAND BUILDING

PHASE 2: CUSTOMER BUILDING

PHASE 3: EXTENDED CUSTOMER BASE

THE IDEA

LOYALTY CARD+ EXCLUSIVE PACKAGE

To create more RICH communication

REACH

TG: 1Media: Brochure, Newspaper, Social Media

IMPACT: Creating The Loyalty

THE IDEA

Cooking & Life Hack Show

Part of a Lifestyle

REACH

TG: 1Media: TV, Newspaper, Social Media

IMPACT: Engaging The TG

THE IDEA

Television AD focusing how we making peoplesmart

Objective: QUALITY of ORGANIZATION

REACH

TG: 1,2Media: TV, Newspaper, Social Media

IMPACT: Engaging The TG

PHASE 1: BRAND BUILDING PHASE 2: CUSTOMER BUILDING PHASE 3: EXTENDED CUSTOMER BASE

CLEAN UP DHAKA

CLEANINESS IS PERFECT

MERCHANDISING

EID UL ADHA CLEANING

AFFILIATION

PORTFOLIO

FREE TRIAL

LOYALTY

LIFESTYLE

AMRA PERFECT

CAMPAIGNSYEAR 1 YEAR 2

Q1 Q2 Q3 Q1 Q2 Q3

CLEAN UP DHAKA

CLEANINESS IS PERFECTION

MERCHANDISING

AFFILIATION

PORTFOLIO PROMO

FREE TRIAL

LOYALTY PACKAGE OFFER

LIFESTYLE

AMRA PERFECT

Risky Domestic Market Possible. Tapping Efficiently

Substitute: BUA Community Promoting Their Social Status

Clean Up Dhaka Administrative Problem Contingency Plan: Eid Ul Adha Cleaning

Free Trial Possible to Drive

Tough Affiliation Good Interest

Higher Marketing Cost Greater Return

+ -

Estimated Cost 7,96,57,600

Estimated Revenue 31,17,000

ROI 3.06

Forecasted Break Even Q3 of YEAR 5

CRITERIA EMPLOYEE TRAINING

METHOD INTERN

RESPONSIBILITY OUR

ACTION RE-TRAINING IF FAILS

CRITERIA PERFORMANCE,BEHAVIOR ISSUE

METHOD PHONE, WEBSITE

RESPONSIBILITY OUR

ACTIONSUE EMPLOYEE. CHANGE EMPLOYEE.

CRITERIA CRIME ISSUE

METHOD DATABASE

RESPONSIBILITY OUR

ACTIONSUE EMPLOYEE. CHANGE EMPLOYEE.

CRITERIA CLEANING ACCESORIES

METHOD OWN INVENTORY CHECK

RESPONSIBILITY OUR

ACTIONSUE EMPLOYEE. CHANGE EMPLOYEE.

CRITERIA CLIENT’S ISSUE

METHOD EMPLOYEE

RESPONSIBILITY CLIENT

ACTIONSUE CLIENT. TERMINATE CONTACT

CRITERIA CLIENT’S ISSUE

METHOD EMPLOYEE

RESPONSIBILITY CLIENT

ACTIONSUE CLIENT. TERMINATE CONTACT

CRITERIA MARKETING

METHOD MONITORING TRP, RESPONSE, FEEDBACK

ACTIONANALYSE THE FEEDBACKEVALUATE PLANRE ADJUST THE CAMPAIGN

TRACKREVENUE GROWTHGROWTH FROM MEDIANEW CUSTOMER PROFILE

CHECKCURRENT AWARENESS LEVELCONSUMER PERCEPTIONPRE & POST CAMPAIGN SCENARIO

Set Up Foundation: TRAINING STAFFSImproving Customer Experience

Communication CUSTOMERS

Exter

naliz

ation

InternalizationBlue uniformed Person represents Clean Warrior symbolises seriousness

Family showsFriendly things

WorthinessCleanliness

PerfectionStrongBold & Promising

Luxury CultureUpdated

SocialBold & Perfect

DOMESTIC: From 800 SFTPRICE: STARTS FROM BDT 6001 CLEANERACCESSORIES

CORPORATE: 6000 SFTPRICE: BDT 650002 CLEANER, 1 SUPERVISORACCESSORIES