IIM Kashipur

Digigo – Social Media Week

Brand Quiz

Campus Round

Quiz Master: Ashwin Murali

Rules:

• This is an online quiz. So questions are set with that in mind ;-)

• 3 per team

• 25 questions – 30 minutes

• All questions carry 1 mark

• No negatives – so feel free to guess

• 17-11-2014

• 11 PM – 11.30 PM

1. I come from the house of an FMCG major which was formed from the merger of two companies – one from UK and one from Netherlands. The merger happened in 1999, but I was in existence much before that. I am a cash cow for my company and I dominate most of the markets that I am present in, including India. I am the world’s largest in my product category. I am harmful to animals, especially cats. I am produced as a result of ‘ouzo effect’. Who am I?

Dettol

2. I am the largest selling product in India in my product category. I have been a money spinner for my parent company, which was named after an area in Mumbai. I was responsible for popularizing Erik Wallenberg and Ruben Rausing’s innovation in India, ever since 1985. The Badshah of Bollywood endorses me. Who am I?

Frooti

3. I am the flagship brand of the company headed by Mr. M B Parekh. I have been in the market since 1959. I am so popular that my name is used as a metaphor for ‘holding on’ in popular culture. The lady of ‘Chikni Chameli’ once endorsed me. Who am I?

Fevicol

4. I am the third most trusted brand of my parent company, according to a recent survey. My parent company was renamed in 2007 to what it is called now. I have 4 products under my portfolio currently. I am known for celebrating Mother’s Day and I am known for the scholarships that I give out to the needy. Who am I?

Clinic Plus

Lux

6. I was originally founded in 1872. I have been owned by my present company since 1947. I dominate the Indian market with a market share of over 60%. I became famous when I attached an element of time to my tagline. I am a favourite of people who are pressed for time and those who stay away from home, especially the hostellers. My headquarters is in Switzerland, but I am as much an Indian brand as any. Who am I?

Maggi

7. The meaning of my name is ‘priceless’. I single-handedly lifted up the economy of a state and a place and am responsible for giving identity to a region. Today, I am a much celebrated brand across India and the business model I follow is an example for many similar business models across the country today. I am the world’s largest brand in my category and my founder passed away in 2012. Who am I?

Amul

8. I was launched in Pakistan first in 1948. It took me a decade to be launched in India. I am very popular in the subcontinent. I am known for my catchy advertisements which convey the message in a captivating manner. I changed the way people look at ‘dirt’. Who am I?

Surf Excel

9. I am the most famous brand of my parent company which was founded in 1806 in New York. My founder died in 1857, sixteen years before I was first sold commercially. I am named after my founder. I am a very reliable brand to the Indian consumers who have always voted me very high in brand surveys. The biggest icon of Indian Cricket once endorsed me. Who am I?

Colgate

10. I am now a defunct brand, but I am still very dear to the Indian consumer. I am headquartered in Espoo, Uusimaa. At my peak, I was responsible for close to 70% of the GDP of my country. I was in the news in September 2013, albeit, not for the best reasons. Who am I?

Nokia

Complan

12. I was first produced in 1905. By 1914, I was my company’s best selling product. My packaging was originally a tribute to the ‘Empress of India’. I faced a lot of problems in the middle of 2000s because of my contamination and adulteration. I came back with a fresh line of advertisements targeting the family audience and spreading joy among the Indian consumers. Who am I?

Dairy Milk

13. I first came into prominence in 2004 through an ad featuring the ‘Mozart from Madras’. The ad immediately shot me into limelight. Today, I am the world’s third largest and largest in India in my category. I went for a rebranding in 2010 and changed my logo. In 2009, I signed a major deal with the most successful club in English Premier League. Who am I?

Airtel

14. I was founded in 1932 and I was taken over by my present company in 1965. Geographically, my name varies from region to region. Some call me Walkers, some call me Margarita, some call me Poca, some call me Sabritas, some call me Smith’s. There are some more names too. I am endorsed by an erstwhile Indian Prince. Who am I?

Lays

Rasna

Bata

17. I have been a market leader for over 117 years since my launch. I am the world’s no.1 product in my category. I am known for my ad campaigns including the famous ads where messages were embossed in chappatis distributed to pilgrims at a religious congregation in India. Who am I?

Lifebuoy

18. I was launched in 1975. I am the world leader in my product category. I am a very Indian brand owned by an MNC. I operate with the mantra ‘Rescripting Destiny’ as my essence. I have been severely criticized in the past for promoting ads that supposedly lowered the self esteem of women. I changed my strategy later. Priyanka Chopra was one of my famous endorsers in the past. Who am I?

Fair & Lovely

19. I get my name from a village in UK where my company’s manufacturing plant is situated. I came into prominence in the Indian scene in the 1980s. I sponsored a certain quiz contest in the 80s and the 90s that had my name. I have been referenced many times in the pop culture and the fictional Indian superhero Krishh named me as the reason for his strength. Who am I?

Bournvita

20. I am a product that people seek out for when they are attacked by the rhino virus. I was founded in 1890, but I was sold to P&G in 1985. I am known for my ‘soothing effect’ and ‘relief’. Who am I?

Vicks

21. I was founded by a person called Dr.V.P.Sidhan from Kerala in 1969. I am known to be very reliable and am often preferred by frequent travelers. My major consumers include hoteliers who provide me to their customers. I am a market leader in the specific category in which I fall under. Who am I?

Medimix

22. I come from the house of GSK. I am the most famous antipyretic brand in India. I am the first thing that sick people seek out for as a self remedy. I have been the market leader for over three decades in the country now, in my category. Who am I?

Crocin

23. I am so famous in my product category in India that my name is used as a generic name for that category. Originally an Italian company named after my founder, I was bought by the Chauhan family in 1969. Today, I enjoy 36% market share in my category in India and am headed by Mr. Ramesh Chauhan. Who am I?

Bisleri

24. What specific thing connects these people in the context of Indian brand advertising?

Aamir Khan, Aishwarya Rai, Deepika Padukone, Sourav Ganguly, Sachin Tendulkar (non-exhaustive list)

They have endorsed both Pepsi and Coca Cola

25. Coming from the house of Godrej, I am the bestselling brand in my category in India. People are thankful to me for keeping the world’s deadliest creature at bay. This creature is responsible for over 2 million deaths annually. Saying my name would be a good way to end this quiz. Who am I?

Good Knight