Digital Marketing 2015Final presentation

Bruna De MartiniDaniela Andrei

Tamara Abu JaberVanessa Milani Provin

Brand

E-commerce to sell Home Decor Bohemian Style Productsfrom accessories to furniture.

Market: BrazilTarget: Women

Website

Clean design

Simple and functional

FAQ

search engines

abundance of information

keywords

improve the effectiveness of the online marketing

overview of the company’s product or service

promote the main pages

BLOG

Boho style

good content

helps drive traffic to our website

establish authority and trust

daily writing “We don’t just try to sell our product. We try to help people choose their style, make the difference between quality and quantity, between boring and colorful and interesting.”

Mobile version website

Social media pages and profiles

Building Trafficand Marketing Tools

Target profile analysis

Who can be my potential

customer?

Where are they? (Social Media)

What kind of content do they

like? (which sites)

What are the words that they

use to do the research?

-Define the best words to use in titles, internal and external links

-Discover the best sites to be linked to

- Develop and create an attractive content to our site and blog

To upgrade our reputation and give us good result (position) on SEO

First action:

Launch advertising campaign

Second action:

Integrated online and offline actions

Buy an email marketing list following our target characteristics.

Sign up and receive

30% offRegister here

Bohä Life Style

Especial APP

Bohä

-Free access to internet -Potential customer data

Direct Social Media Advertising

Partnership with famous Brazilian bloggers.

Link our content and products with good reputation bloggers.

Buzz Marketing

Third action:

Bohã products (furniture's and accessories) will be exposed at VIP restaurants, night clubs and coffee shops.

During the summer will be exposed in different beaches.

Fourth action:

Monitor :

the brand engagement on social networks

site access

competitors data

volume of searches on Google (Google Analytics)

results of e-mail marketing actions

sales data

Dash Board

Thank you!