1. 1. : Stella Artois
2. 2. 2 ( )#1
3. 3. , 29 = xperience maximizer 3
4. 4. : CCS Planner 2014, DAN 4 5.3 4.5 3.8 3.7 3.6 Interest index Stella Artois
5. 5. (#1 ) : AB InBev Brand Tracker 5 0 20 40 60 80 High quality brand Helps to make a good impressions Worth paying more for than other brands For sophisticated people P4W consumption Total Stella Artois Associate Stella Artois with films + 12%
6. 6. , Brand recall 125% , : S Planner 2014, DAN 6
7. 7. / 7 () () ()
8. 8. 8
9. 9. Stella Artois : 9
10. 10. Stella Artois 10
11. 11. 11
12. 12. 1+1 . : : , , 12
13. 13. 13
14. 14. 1+1 14 +75%
15. 15. 1+1 Source: Nielsen Ukraine, TA: 25-35 100k+av+ 15 0,00 5,00 10,00 15,00 20,00 25,00 shr% TA
16. 16. 16
17. 17. 1+1 , , , Stella Artois : 17
18. 18. 18
19. 19. 1+1 19 - +245%
20. 20. to be continued