Northern Marketing Consultants

Prepared by Thomas Wi lson

RED CROSS AUSTRALIA

-BLOOD DIVISION

Advertising agency that offers the complete package of marketing services.

We have analyzed and revised your current campaign

To help you promote the importance for Australians to donate blood

NORTHERN MARKETING CONSULTANTS

Lack of diversity from media channels

Facebook is almost your sole form of advertising

Have not had a TV advertisement in 3 years

PROBLEMS/ISSUES

Failure to target a specific segment of the market

Treating all consumers the same

Marketing tools are very broad and lack direction

PROBLEMS/ISSUES

TV advertisement

TV advertisements are capable of reaching 99.7 percent of the population

Key: Ability to achieve impact

REVISED COMMUNICATION STRATEGY

PROBLEM 1

3 different ads 3 different target markets

16-30 year olds

Families with teen children

Over 55s

REVISED COMMUNICATION STRATEGY

PROBLEM 2

Advertising: Broadcast Media

Identify target market, use relevant media channels

Will achieve synergy, Influence market behavior, build relationships with donors

COMMUNICATIONS TOOLS

Northern Marketing Consultants

THANKYOU