2. About Weve got what you need We're a team of design, content
and technology experts. Whatever your product, service or idea, you
can count on us to deliver only the most creative design ideas,
innovative technology solutions, and extensive social media and
digital marketing strategies.
3. We work on social media What draws people to your product or
idea? What keeps them coming back for more? We create unforgettable
social media strategies, content, and creatives for you and your
brand.
4. And on marketing & promotions. A well-placed ad, a
strategically promoted post, just the right keywords and only the
most diligent tracking and analysis. Instant online
amplification.
5. We build brand identities. We specialise in the creation of
brand identity for organisations, products and ideas so you can
truly stand out from the crowd.
6. And develop websites and apps Android, iOS, Windows, or Web?
Design, development or both? Whatever you need, weve got you
covered.
7. If youre thinking about video Theres no more engaging way to
talk to your audience than through video. Animation? Motion
graphics? Short film? Go-pro? Whatever your concept, were equipped
to make it real.
8. or something truly innovative Whether youre looking for
HTML5 games, or any next level design idea, were ready and able to
make it happen.
9. Case Study 1: I Say Organic Social Media and Marketing for
for I Say Organic
10. o To increase traffic to the I Say Organic website o To
increase visibility of the I Say Organic brand. o To boost sales of
I Say Organic products. The Goal
11. o A social media and content strategy ties in with email
and marketing to put out visuals and text that highlight I Say
Organics USP as a brand that is responsible, healthy and
fulfilling. The Idea
12. A 9-month social media and marketing campaign around the
themes of: The Execution - Social Media o Reiterating I Say
Organics USP viz. the organic nature of its produce. o Highlighting
the ease and speed with which products from I Say Organics website
can be purchased and delivered. o Maintaining I Say Organics
relevance by creating content according to current events and
festivals (e.g. posters for holi, elections, etc.)
13. o Social media contests and giveaways allowing fans and
followers to win I Say Organic products o Keeping fans and
followers informed and updated of new arrivals in the I Say Organic
store, as well as of offers and sales. o Consulting with I Say
Organic on the creation and development of the UX/UI of their
website. o Weekly newsletters to the I Say Organic customer
database informing them of sales, offers and discounts as well as
of new arrivals to the store. The Execution - Social Media
14. o 17,600 organic reach per month o 5,605 viral reach per
month o 20,172 paid reach per month o 400-500 new likes per month o
1,562 visits to the website per month from social media. o Average
sustained website bounce rate of 37% (down from 80% initially) The
Result
15. Case Study 2: Mission Hazaar Interactive Design and Social
Media for Breakthroughs Mission Hazaar campaign
16. The Goal o Bring the issue and consequences of gender-based
discrimination to the attention of an online audience. o Compel the
audience to accept the existence of a disproportionate child sex
ratio and act to end gender-based discrimination
17. o A point-and-click HTML5 game hosted on the Breakthrough
website that brought out the reality of gender-based discrimination
through game play. The Idea
18. o The Mission Hazaar game aimed to bring out the reality of
gender discrimination and unequal sex ratio in India. o A
consequence of this uneven sex ratio, is a lower number of women
than men in public spaces. o Thus, every level on the game
represented a state with a skewed child sex ratio. The Execution -
Game
19. o 20 women were hidden in each of the 5 levels representing
5 different public spaces in 5 Indian states with the lowest sex
ratio. o The main goal of the game was for the player to locate all
20 women across 5 levels to complete Mission Hazaar. o Through this
game, we wanted to bring to light, via the users own virtual
experience, how missing women are a normalised aspect of our
everyday experience. The Execution - Game
20. 3 month long social media push including image creatives
across the following themes: The Execution - Social Media o How
many women do you see in around you or in public spaces? o What can
you do to end gender- based discrimination? o Women share stories
of their experiences in public spaces o Event-promotion posts and
creatives before during and after each campaign event. o Call to
action posts play the game, take the survey, attend the event
21. A 2-month marketing campaign including newsfeed posts and
promoted posts aimed at: The Execution - Social Media o Call to
action to take a survey and be a part of Breakthroughs research on
gender based discrimination. o Call to action to play the Mission
Hazaar game on Breakthroughs website. o Call to action to attend
the final Mission Hazaar event a bike rally in support of the
campaign. o Promoted posts included Breakthroughs campaign videos
and public service announcements.
22. The Result
23. o 40,15,514 Facebook impressions o 31,38,988 Facebook reach
o 3.44% Facebook engagement rate o 11,531 gameplays in one month o
10,575 unique visitors o 3 minutes 8 seconds average time spent on
game by each visitor o 500+ hours spent by visitors on game in one
month The Result
24. Case Study 3: Windsong Music Festival Social Media and
Marketing for Percepts Windsong Music Festival
25. o Increase the number of attendees at Windsong Music
Festival in Hyderabad a city not commonly associated with a
thriving music scene. The Goal
26. o Escape the chaos of the city. A weekend full of fun, food
and adventure awaits you at the Windsong Music Festival in
Hyderabad. The Idea
27. A 15-day social media and marketing campaign with creatives
around the themes of: The Execution - Social Media o Call to action
to reserve tickets for the event. o Escaping the chaos of the city
for a weekend of music and adventure at Boulder Hill o Information
about and promotion of the headline acts, including Farhan Akhtar,
Indian Ocean and Leslie Lewis as well as comedians Kanan Gill and
Kenny Sebastian o Tweets, Instagram and Facebook posts of the event
and afterparty.
28. o Total Facebook Impressions: 13,49,864 o Total Facebook
reach: 6,86,531 o Total page likes: 16,820 likes o Increase In
Likes: 4,412 o YouTube Video Views: 1500+ The Result
29. Case Study 4: Sounds of Freedom Music Festival Social Media
and Marketing for Teamwork Arts Sounds of Freedom Music
Festival
30. o To establish Sounds of Freedom as a music festival with a
difference that combines the causes like freedom of creative
expression and gender equality with great music, good food and a
fun vibe. o To increase attendance to the Sounds of Freedom music
festival. The Goal
31. o To present Sounds of Freedom as a platform for artists
and creators to express themselves freely. o To present Sounds of
Freedom as a space where a young audience could support and be
involved with causes they are passionate about. The Idea
32. A one-month social media and marketing campaign with an
eight-day marketing campaign across networks Facebook, Twitter,
Instagram and Google+ The Execution - Social Media o Posts
promoting the artists and headliners performing at SOF. o Posts
establishing and promoting SOFs identity as a brand in itself. o
Sponsored and cause-related quizzes, contests and giveaways to
promote the performers and engage the audience. o Use of comics and
graphic novel style imagery to promote the event. o Live coverage
from the event on the day on Instagram and Twitter.
33. o Total impressions: 9,05,126 o Total Reach: 3,58,107 o
Engaged Users: 63,843 o New Likes: 1,367 o Potential Twitter
Impressions: 17,33,000 o New Twitter followers: 299 o Tweets: 380 o
Mentions: 254 o Retweets: 302 o Instagram posts: 58 o Instagram
likes: 368 o New Instagram followers: 88 The Result
34. Case Study 5: GROCERPAD Print Design for GROCERPAD
35. o To design a print pamphlet that presented all the
information about the mobile app, GROCERPAD, clearly and through
the use of simple graphics. The Goal
36. o Flat, vibrant colours, clear text, images showing before
and after scenarios of grocery shops using GROCERPAD. The Idea
37. Execution and Result
38. Case Study 5: Indochine International Branding and Identity
Design for Indochine International
39. o A financial group working in South-East Asia, Indochine
International sought a logo that referenced the regions rich
culture and symbolism. o A logo and brand identity that was modern
but incorporated traditional elements. The Goal
40. o Since Indochine International sought to work in South
East Asia we looked to create a logo that referenced the regions
rich culture and symbolism. o The use of tantra drawing, Hmong
symbols and images of the Chinese money tree as reference points,
and drew on colour schemes that signified prosperity, luck, energy
and growth. The Idea
41. o Following an initial iteration of six designs, Indochine
International zeroed in on a logo that incorporated the image of a
money tree into the name of the organisation with the traditional
symbol for a Chinese coin making up its leaves. o The final design
set included the brand logo as well as guidelines for its use
across online and print properties as well as on business cards and
other collateral. The Execution
42. The Result
43. Case Study 6: BlueLotus Strategy Consulting Motion Graphic
for BlueLotus Strategy Consulting
44. o To explain the concept of compliance, the laws relating
to it, and the consequences of non-compliance o To communicate the
functionality and purpose of BlueLotuss compliance suite to an
audience in an easily understandable manner. The Goal
45. o A 2-minute motion graphic introducing the e-compliance
suite, to run the viewer through the legal, secretarial, financial
and labour laws, and to present the solutions offered by the
software. The Idea
46. The Result
47. Case Study 7: KnoDues Application UI design for
KnoDues
48. o To design a user interface the whole look and feel for an
accounting app, KnoDues, given its wireframe and functionality. The
Goal
49. o We used Googles material design to create a UI for
KnoDues that was visually appealing, easy for the user to navigate,
with elements that could be located rapidly and deployed instantly.
o We also devised simple redesigns for every major operating system
that allowed the app to be ported to any other device without any
loss in design standard. Execution
50. The Result With this material design/iOS design hybrid we
created an interface which lent itself to virtually any devices
user experience.
51. Case Study 8: Broomberg Creative Production and Marketing
for Broomberg
52. o To position Broomberg as a household name that
specialises in deep-cleaning services. o To position Broomberg as a
premium professional service that relies on better training and
equipment. o This is in opposition to the reliance on domestic help
that usually provides ineffective cleaning. The Goal
53. o Position Broombergs deep-cleaning services in contrast to
cleaning services provided by domestic help by highlighting how
they are significantly more thorough, long-lasting and effective
than those provided by household help. The Idea
54. An ongoing social media strategy on Facebook, Twitter and
Instagram based on the following concepts: The Execution - Social
Media o Bai vs. Broomberg: A creative series showcasing the
scenarios in which Broombergs services are superior to those
provided by domestic help. o Before and after photo-series
illustrating the results of Broombergs services around the
house.
55. o This content aided Broombergs brand building and
increased their social media engagement. o Broomberg handles their
own social media posting calendar and insights. The Result
56. Arjun Jassal Founder | M.Sc. in Information, Communication
and Society (Research) from LSE | PG Diploma in Journalism from the
ACJ, Chennai | B.Tech in Electronics and Instrumentation
Engineering from Vellore Institute of Technology | 8 years
experience of working with venture capital, startups and digital
media. Meet the Team Anika Verma Senior Manager | Production
Management | English (Honours) degree from Delhi University | 3D
animation and VFX from Maya Academy | 8 years of experience of
working in advertising, animation, graphic design including both
print and web, photography, audio and video production, social and
digital media. Radhika Takru Social Media and Web Manager | BA
(Hons.) Psychology, Delhi University | MA (Research) New Media and
Communication | Works on content creation | Social media strategy |
Website management | 8 years experience working in research,
startup and nonprofit organisations
57. Sahil Malhan Visual storyteller | BFA, Visual Communication
from College of Art, Delhi University | UI/UX | Game Design |
Animation | Graphics | Photography | Film making Jackson Meisnam
Illustrator | BFA (Visual Communication) from College of Art, Delhi
University | Illustrations | Comics | Graphic Design | Photography
| Video enthusiast Tanay Dixit Web Development Partner | Delhi
University Graduate | CFA candidate | Entrepreneur | Experience in
App Development, UI/UX Design, Branding and Marketing Research
Dennis Akham Senior Designer | BFA (Specialisation in Applied Art)
| College of Art, Delhi University | Works on Conceptualisation |
Visualisation | Illustrations | Character Design | Graphics and
Branding & Identity Design | Animation | VFX & Motion
Graphics | 5 years experience of working in Animation, Graphic
Design and Advertisement Firms
58. Who have we worked with? Media, Creative & Industry
Viacom18 Hero MotoCorp Reckitt Benckiser Retail & E- Commerce
Pitara Either Or I Say Organic Broomberg Music and Art Teamwork
Arts Sony Music Indian Ocean Rock Street Journal Social
Responsibility Breakthrough Abdul Latif Jameel Poverty Action Lab
Tech Mahindra Foundation
59. Our Clients
60. Want to know more? Reach us: http://blueant.in Call us: +91
991 015 0219 Email us: [email protected] Drop in: B-15, LGF,
Greater Kailash Enclave-II, New Delhi.