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Blue Ocean PR is a boutique agency based in Cairo, Egypt. By capturing the essence of the leading 'Blue Ocean Marketing Strategy' and its fundamental philosophy in creating new opportunities through innovations, Blue Ocean PR has been privileged to work with great partners over the years.
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… Define Your Edge… Think Deep
Blue Ocean PR
Agency Credentials 2014
… Define Your Edge
Who We Are
Blue Ocean is a boutique PR Agency established Feb 2008
Inspired from “Blue Ocean Strategy”
A new business strategy that aims at
Creating new opportunities through innovations
Shifting businesses from “Red Oceans” to “Blue Oceans”
Founder & Managing Director22 years Experience with Starwood Hotels & Resorts
Regional PR for Africa & the Middle East
AccoladesBronze Award from “Hospitality Sales & Marketing International”
New York” for “Crisis Communication Campaign”
… Define Your Edge
Our Client Portfolio
… Define Your Edge
Testimonials
“Blue Ocean PR is that rare thing – a boutique PR agency providing consistently high quality and timely professional advice but with reasonable fees and a genuine personal interest in the needs of its clients” ...
I’ve known Blue Ocean PR team since 2008. As a journalist, I find them very unique in their professional expertise, in understanding how to capture the media and how to deliver the right information and timely.
"I thoroughly enjoyed working with Blue Ocean PR. They did a wonderful job in managing and magnifying my media presence. Working with them is a pleasure”.
Claire Davies, Communications Manager, Actis UK
Saad Zaghloul; Managing Editor Al-Borsa & CEO Daily News
Omar Samra, Mountain Climber, and Founder of Wild Guanabana
… Define Your Edge
What We Offer
Service Expertise
Media Relations Events Corporate Communication
Media Training
Media Monitoring& Analysis
Product & Service Launches
Copy Writing
Social Media
CSR
InvestmentFinanceTravel & Hospitality
IT & Telecom Education Energy
Sector Expertise and Growing …
Lifestyle
Real Estate
Research
… Define Your Edge
Media Relations
We offer excellent media relations services across all sectors, as a result of
strategic planning, in-depth knowledge of the local media; targeted messaging and
flawless monitoring. We challenge ourselves to achieve the highest ROI possible.
… Define Your Edge
Event Management
Blue Ocean PR has managed some of the best PR Events for an elite
ensemble of business clients. From venue selection to branding to on the ground
management, we handle all logistics flawlessly, and with true passion.
… Define Your Edge
In Blue Ocean PR, we understand the
meaning of brand equity; we embrace the
very essence of this communication cycle
by celebrating brand values through
strategic PR messaging.
Product & Service Launches
… Define Your Edge
Trade Shows
Trade Shows represent a great platform for brand exposure and innovations. They also offer unique opportunities for market insights and networking. From international travel trade shows; to AVEX; to CityScape and more, we have worked with diverse group of business leaders in their own leagues.
… Define Your Edge
Media Training is essential for today’s businesses. Technology has set new standards for
the speed with which information travel . Business leaders need to be prepared not to only to
communicate effectively, but to dominate the communication scene. Backed with
comprehensive knowledge of local and international media; and over 15 years of PR training
experience in Starwood Hotels, Blue Ocean PR offers customized PR training modules.
Media Training
… Define Your Edge
Media Monitoring & Analysis
Media Monitoring &
Analysis is an area where we
truly excel. In addition to providing
daily and timely clipping service, we
have created our own measurement
methodology to analyze news and
key messages quantitatively and
qualitatively. We provide
professional ‘market insights’, a
pre-requisite for corrective
strategies and keeping ahead of the
competition.
A B C0%
10%
20%
30%
40%
50%
60%
70%Share of Voice
Positive
0.5 1 1.5 2 2.5 3 3.50
2,0004,0006,0008,000
10,00012,000
1
1
1
Advertising Value in EGP
Adv
… Define Your Edge
CASE STUDIESSome Best Practices from Blue Ocean PR
Case Studies
… Define Your Edge
Launching the Actis story
Actis is a private equity investor in emerging markets with a growing portfolio worth US$7 billion under management. Blue Ocean PR has been Actis PR partner since 2008, rolling out major acquisitions in Egypt, including Momen Group, CIB, MSCC and Edita among others. Actis was our first cover story, as we continued to focus on growing media relations, through targeted interviews and tier 1 media.
Actis is a UK based investment company with a growing portfolio of US$7 billion. Their first entry to Egypt was in 2002. We were their first PR partner; and they made our first cover story. We have worked with them on high profile acquisitions from Momen Group, to CIB, to MSCC and Edita among other deals, providing press office support, growing corporate profile through select PR tactics and targeted messaging in local and pan-Arab business media.
High Profile Acquisitions
… Define Your Edge
OHD .. More than Destinations
El Gouna, Taba Heights, Byoum, Al Tarfa and Swiss Andermatt are some of OHD tourist destinations; each with its own concept and vision. By capitalizing on the destinations’ diversity and offerings, we were able to achieve a strategic media outreach by using different angles as editorial hooks, including ‘sports’ (El Gouna international Squash Open); ‘Education’ (Technical University in Berlin in El Gouna); ‘Culture’ (Writers’ Residency program); Environment (Award winning program & Green initiatives); and many more in addition to destination PR.
PR in Full Swing
… Define Your Edge
MasterCard … Brand Leadership
Back in 2008 when we first handled the media relations program for MasterCard in Egypt, there was a strong, well established competitor. Blue Ocean PR worked closely with MasterCard team to establish the brand’s leadership as a ‘driving force at the heart of commerce’, rolling out its financial products and service offerings, which proved to be a successful journey. MasterCard’s Consumer Confidence Index was another business edge we leveraged on, by setting the stage for regular business briefings on consumer insights targeting the financial sector; as well as the media.
Growing Corporate Profile
… Define Your Edge
Corporate Profiling
An International market research company (now acquired by Ipsos), Synovate was keen to expand its real estate portfolio; and approached Blue Ocean PR for a strategic communication plan. A study was developed focusing on consumers’ trends in the real estate sector. The findings boosted confidence in the sector, despite the economic recession in the US, which shadowed Egypt’s economy at the time. The study was celebrated by the media, offering spread coverage and free air time; gaining Synovate strong credibility and new big players in the Real Estate market.
Expanding Real Estate Portfolio
… Define Your Edge
The Winner Takes it All
Endless Success Stories
The first Egyptian to climb Mount Everest; and soon the first Egyptian to travel to space, Omar Samra is a mountaineer, and owner of Wild Guanabana Travel Co. In his pursuit to push boundaries, Omar is constantly on the look to secure funds for his next impossible adventure. We have been working with Omar since 2009, growing ‘his’ brand equity through his achievements to attract sponsors. This is probably our most comprehensive media relations program to date. As a result, Omar has been able to continue his achievements; and is currently in talks with the ‘National Geographic’ channel.
… Define Your Edge
The Luxor Film Festival hosted its second edition in Luxor for a full week of events, including short and feature films competition, in addition to daily symposiums and press conferences. 87 media were invited including : Print, TV & Radio, which resulted in: 152 Newspaper Articles 26 Magazine Articles 405 Online Articles 50 TV Coverage 28 Radio coverage Adv Value Equiv.: EGP 22,887,680
Luxor Film Festival
Event Press Center
… Define Your Edge
Thank you