How to set up a fortunate Blog in 6 steps?By

Muhammad OmarCO-Founder & Blogger at E3langi.com

asst. Brand Manager at Sarmady – A Vodafone Company

Why to blog?

Encouraging Arabic content

Sharing Knowledge Personal Branding Monetizing

What/ How to blog?

Building your Brand Identity

Building your team Building your product

Managing your Product Lifecycle

Building your communication

channels

Analysis & Optimization

Building your Brand Identity

Positioning:Core ValuesExtended ValuesOriginal – InterestingYourself: Your Real Story.

NameLogoTagline/ Slogan

Blue-Ocean Strategy Vs. Red Ocean Strategy

Building your team

Recruitment: Head Hunting Contributors

Operations

Knowledge Center

Building your product

Building the Blog:- Domain/host.- Design Theme/

customizing it.- Plugins.- Socializing items

Building the Content:- Material: articles/

videos/ info-graphics/ slides/ Aggregation.

- Language.- Tone- Inventory.- Frequency.

Managing your Product Lifecycle

Development: test marketing.

Introduction: official launch.

Growth

Maturity

Dead

Building your communication

channels

Social Media

• Building Social Platforms: Gradual.

• Managing Social Platforms: 1. Content Strategy: o Frequency.o Language.o Tone.o Types of posts: links/ statuses/ videos/ images.o Value of posts: educational/ entertainment/ stories.o Inventoryo Don’t use Hootsuite.

2. Responding to fans.3. Following what’s trending.

Email Marketing

• Database

Analysis & Optimization

Blog User Experience: small changes make big difference.Content Quality: finding your ideal readers – analyze your competitors

Social Media Performance

ありがとう

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