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Black Friday: Why and how to grab attention
Black Friday, www.textmarketer.co.uk
Black Friday has grown into a sales and retail phenomenon. The numbers and figures are simply astonishing, and this success is leading to more and more retailers getting involved and increasing the competition.
SALE
Black Friday, www.textmarketer.co.uk
First off, let’s take a look at some of the amazing stats from last year’s incredible Black Friday and see why it has become such a huge and important day for retailers...
estimated spend online in the UK for Black Friday 2014Source Experian and IMRG
£810 million Black Friday, www.textmarketer.co.uk
Black Friday, www.textmarketer.co.uk
estimated spend on E-Commerce in the US on Black Friday 2014Source Comscore
$1.5 billion
Black Friday, www.textmarketer.co.uk
visits to online retail sites in the UK, with traffic from smartphones up by 57% from 2013Source Experian and IMRG
181 million
Black Friday, www.textmarketer.co.uk
higher than 2013 and in-store it was up 38%Source Barclaycard
The spend on clothing was
98 per cent
Black Friday, www.textmarketer.co.uk
televisions in the first hour
8,000 There was a four-fold increase in spending on electronics compared to an average day.
ASDA sold more than
of Xbox 360 consoles by 9am
sold out ASDA completely
Black Friday, www.textmarketer.co.uk
Black Friday, www.textmarketer.co.uk
Black Friday has now been joined by Cyber Monday to create what is now known as the ‘Black Friday period’ - meaning big days of buzz and retail in and around the day of Black Friday
Cyber Monday
Black Friday, www.textmarketer.co.uk
15 per cent in 2014 making it the biggest day in online shopping in US historySource Econsultancy
Cyber Monday is huge in the US. Sales grew by
Black Friday, www.textmarketer.co.uk
£720 million spent in the UKSource Econsultancy
The Brits are also partial to a bit of Cyber Monday retail therapy with an estimated
Black Friday, www.textmarketer.co.uk
2015 predictions
Black Friday, www.textmarketer.co.uk
£1.07 billion estimated spendSource Experian and IMRG
Experian and IMRG are predicting that Black Friday 2015 will be the biggest day in UK online history.
Black Friday, www.textmarketer.co.uk
£943 billion estimated spendSource Experian and IMRG
Cyber Monday doesn’t look too shabby either with a whopping
Black Friday, www.textmarketer.co.uk
So how do you make sure your message is heard?
Black Friday, www.textmarketer.co.uk
Mobile marketing is the most efficient and effective way to make sure your Black Friday marketing messages are heard
Mobile marketing
Black Friday, www.textmarketer.co.uk
Text messages get read
Emailsget read
Tweetsget read
Facebook postsget read
98%
29%22% 22%
Source Frost & Sullivan
Black Friday, www.textmarketer.co.uk
So get your Black Friday mobile marketing strategy and plan in place and make sure you don’t miss out on all those sales.
Black Friday, www.textmarketer.co.uk
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